VCOM Tecnologia · 6 days ago
Vice President for Communications, Marketing, Publications, and Website
VA
Full-time
Hybrid
Director/Executive
10+ years expVCOM is a college focused on preparing globally minded, community-focused physicians, and they are seeking a Vice President to oversee Communications, Marketing, Website, and Publications. This executive role requires a visionary leader to unify the college's identity and support the unique needs of its four campuses while ensuring excellence in external communications and brand management.
ComputerSoftware
Responsibilities
Develop, and present for approval a comprehensive communications and marketing plan including all four campuses that align with VCOM’s mission of preparing globally minded, community-focused physicians. Execute plan when approved by the president
In collaboration with the AVPs, develop an annual budget to support the College’s needs and contribute to its growth
Represent VCOM as a state-of-the-art COM with excellent educational outcomes, and a supportive family atmosphere for faculty, staff and students
Oversee the college’s visual identity and messaging to ensure consistency and excellence across all marketing platforms and campuses, so that they represent the VCOM brand. Oversee compliance and trademarks
Lead and mentor multi-campus staff responsible for marketing, branding, communications, video, online and digital presence, and publications
Work with AVP for Marketing and the AVP for Communications and Publications to oversee budget compliance and supervision of Division personnel
Directly oversees and approves all website and online marketing, working closely with the President and Provost
Direct the growth, evolution, tracking and compliance of the college’s website and social media ecosystem to increase interactive engagement with prospective students, alumni, the medical community, and donors
Direct the messaging and brand image of the website and social media platforms approved by VCOM
Continue the excellence in communications with external publications to include award-winning products such as the Annual Report and the VCOM View Magazine
Support annual events and efforts such as Development campaigns, White Coat ceremony, Graduation events and assist when appropriate for other divisions’ materials
Serve as the primary spokesperson for the president and college, provost and deans, and manage high-level media relations, crisis communications, and community media outreach. Ensure that each campus develops a positive working relationship with local media. Serve as the college liaison for national osteopathic organizations such as AOA and AACOM
Responsible for overseeing all news communications by writing/editing or oversight of articles or press releases as needed: web news, publications, media releases, and more
Collaborate with the President, Provost, Deans and AVPs to contribute to the College strategic plan for the Division to ensure the plan is followed and to promote the college as one of the nation’s top osteopathic medical schools. Meet with Deans annually and as needed. Meet with the President every four to six weeks, and the VCOM Provost as needed, to report on progress
Operate the department budget in a manner that is cost effective and respects the limits of a tuition supported institution
Ensure all website and external publications meet the accreditation standards
Ensure college projects or campaigns follow VCOM brand to identify standards and clearly represent VCOM
Review and update the VCOM Brand Identity Guide as needed
Oversee the AVPs with approvals as needed for brand identity for marketing, or for printed/embroidered items
Provide leadership, project guidance, approvals, and mentorship of multi-campus staff
Approve time off requests
Work with AVPs to oversee budget compliance and approve items and purchases within budget
Work with AVPs to review and provide supervisor evaluations for staff SARs
Provide final approvals when appropriate once all approval and review processes have been completed on projects as specified
Join marketing to meet weekly with staff from each campus to go over current and upcoming projects, to ensure project completion and proper approvals and oversight
Ensure that the attitudes of all employees in the department at each COM are seen as supportive by the administration and departments within the COM
Attend major events such as graduation and white coat ceremony to ensure appropriate staff performance and coverage
Work with the President and Director for Website to approve website platform and design
Work from within and/or with external consultants to ensure the website platform, content, and data stays up-to-date and functional for all involved
Ensure the website design and navigation stays up-to-date, and is curated to increase engagement with prospective students, alumni, potential employees, the medical community and donors
Work with the appropriate administration to ensure the content supports the educational programs of VCOM and is compliant with accreditation standards and requirements
Write or coordinate writing from campuses to keep website news and events up-to-date. Ensure that article content is reviewed and approved by the appropriate person(s) and head of their Division
Oversee the messaging and brand image of posts on VCOM social media platforms or print media
Collaborate with marketing and campus directors, to create college-wide and campus-specific social media calendars to keep VCOM top of mind with potential students and community members. Track data on online digital marketing campaigns
Work with marketing to study aggregated admissions and student survey data and online analytics to determine trends and effectiveness of online marketing to potential students
Ensure excellence in communications by overseeing external publications including the Annual Report, the VCOM View Magazine, and special publications as needed. Serve as main editor and/or writer for publications and marketing materials. Ensure deadlines are kept such as having the Annual Report approved, printed, and distributed to each campus prior to graduation
Support annual college needs such as Development campaign materials, White Coat programs, Graduation materials, Admissions collateral, and other division projects to promote college programs. Encourage advance requests for special projects so they do not interfere with tine-sensitive core division responsibilities
Serve as media spokesperson for approved messaging from the president, provost, and campus deans, and oversee and manage the media relations of the COM
Serve as the media liaison for national organizations including the AOA and AACOM
Assist each campus in developing a positive working relationship with the local media and distributing media releases to state and national arenas where appropriate
Responsible for all news communications produced college-wide including: web news, media releases and other news as needed
Obtain/Maintain literacy in your field
Be familiar with and adhere to the administrative and academic practices, policies and procedures of the College as set forth in the Institutional Policy and Procedure Handbook, Faculty and Staff Handbooks, College Catalog and College Policies Manual
Submit an annual Staff Activity Report to the President
Participate in committees or other service to the College as assigned by the President, such as the President’s Council
Submit Division Board Report for the president prior to main board meetings in the spring and fall as assigned
Other duties as assigned
Qualification
Required
Master's Degree or higher degree and skills consistent with communications, marketing and publications
Strong writing and editing skills
A minimum of ten years' experience in marketing of an organization with state or national presence
Proven ability to oversee employees in multiple departments
Excellent interpersonal and communications skills
Excellent leadership skills
Strong team player
Commitment to company values
Advanced computer proficiency
Mastery of the Microsoft Office program suite
Intermediate to advanced skills in the Adobe Creative Suite
Knowledge and some experience in photography
Preferred
Experience with medical education
Experience with osteopathic medical education
Experience with healthcare marketing
Company
VCOM Tecnologia
Inovação, inteligência aplicada e agilidade para lidar com as demandas do setor de cobrança caminham juntas na VCOM, uma empresa de tecnologia especializada no desenvolvimento de softwares de recuperação de crédito.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase