BRIDGE · 1 week ago
Manager, Growth & Demand Generation
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $105K/yr
6+ years expBRIDGE is hiring a Manager, Growth & Demand Generation to own lead generation and pipeline growth. This role will build and scale the demand engine across various channels, turning campaigns into qualified leads and sales opportunities.
AdvertisingDigital MarketingEmail MarketingLead GenerationMarketingSmall and Medium Businesses
Hiring Manager
Karen Nordahl, SHRM-CP
Responsibilities
Own BRIDGE’s end-to-end demand generation strategy across inbound and outbound channels
Build and run multi-channel acquisition programs (LinkedIn, Google/YouTube, Meta, and emerging channels)
Develop persona-based campaigns and offers that convert into meetings and opportunities
Manage CRM and marketing database (15,000+ contacts): segmentation, lead scoring, lifecycle stages, routing, and nurture
Lead demand-driving webinars, events, thought leadership, and conversion follow-up programs
Partner with Sales to support robust annual pipeline generation through targeted growth initiatives
Manage budgets, forecasting, and performance benchmarks to maximize ROI
Create dashboards and reporting to track funnel performance: leads → SQLs → pipeline
Champion experimentation and continuous optimization across channels and campaigns
Present results, insights, and recommendations to senior leadership
Qualification
Required
6+ years in demand gen, growth marketing, or performance marketing (B2B preferred)
Proven success generating measurable pipeline through multi-channel programs
Strong CRM + marketing automation experience (HubSpot/Salesforce/Marketo/etc.)
Highly analytical, ROI-focused, and comfortable owning dashboards/attribution
Strong communicator with ability to align Sales + Marketing around pipeline outcomes
High-energy, hands-on, fast-moving operator with high standards
Benefits
An opportunity to work with and directly impact our organization’s growth and revenue
An opportunity to work with the latest technology
Professional growth and development
Competitive salary and compensation structure and benefits
An enjoyable and evolving culture in a forward-thinking company
Company
BRIDGE
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51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-02-09Seed
Leadership Team
Ilana Hendlish
Chief Operating Officer
Recent News
2025-06-12
2025-05-17
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2025-05-16
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