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AANSEACORE · 12 hours ago

Content Writer – Product Marketing

Kennesaw, GA

Contract

Hybrid

Entry Level

1+ years exp

AANSEACORE is a global Business Technology Transformation Solutions Company that specializes in Professional Staffing. They are seeking a talented Content Writer - Product Marketing to develop compelling, strategic content that drives customer growth, engagement, and retention through storytelling and demand-generation focused content.

Cloud ComputingDigital MarketingGraphic DesignInformation TechnologySEOStaffing AgencyWeb Development

Hiring Manager

Kuldeep KP

Responsibilities

Develop high-impact copy to support demand generation and advertising campaigns

Create content for digital ads, landing pages, email campaigns, and other marketing assets

Apply an understanding of marketing strategy and audience psychology to attract, engage, and convert prospects

Write newsletter articles, blog posts, and product-focused stories based on input from subject matter experts (SMEs)

Conduct SME interviews to uncover insights, angles, and compelling storylines

Translate technical, product, tax, and accounting concepts into clear, engaging content

Ensure content aligns with product marketing strategy and supports revenue and growth goals

Support ongoing customer communication programs (e.g., Account Bulletins), including scheduling, drafting, and proofing

Maintain and manage the content marketing editorial calendar

Assist with coordinating marketing materials, collateral updates, and campaign assets

Execute email marketing campaigns supporting lifecycle, retention, and upsell initiatives

Prepare content for launches, promotions, newsletters, and thought-leadership initiatives

Work cross-functionally with product marketing, product management, demand generation, content marketing, and customer success teams

Ensure timely delivery of content across multiple workstreams

Track performance metrics for select content and email campaigns

Qualification

Content writingContent marketingProduct marketingMicrosoft Office SuiteMarketing automation toolsCMS toolsBasic HTMLResearch skillsStorytellingCommunication skillsAttention to detail