Interactive Strategy Consultant jobs in United States
cer-icon
Apply on Employer Site
company-logo

Tata Consultancy Services · 13 hours ago

Interactive Strategy Consultant

positionNew York, NY
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$128K/yr - $192K/yr
date7+ years exp

Tata Consultancy Services (TCS) is a global leader in strategy and technology consulting, helping brands transform their digital presence. The Interactive Strategy Consultant will drive clients’ digital brand transformations by advising on marketing strategy, experience strategy, and creative strategy, while leveraging emerging technologies like GenAI.

Business Information SystemsConsultingInformation TechnologyIT Management
check
H1B Sponsor Likelynote

Responsibilities

Shape marketing and customer experience strategies to help brands accelerate growth, leveraging tools like research, segmentation, briefs, personas, journeys, roadmaps and business cases to align the organization around a North Star vision and path forward
Advise brands on the use of digital and emerging technologies, including GenAI, to deepen customer engagement and empower people
Generate insights across consumer, culture, customer, category and competition to shape strategic narratives that inform clients’ decision making and storytelling
Conduct brand, marketing and experience audits and evaluate marketing and experience performance to identify gaps, pains and opportunities, benchmarking against expectation and leading practices
Facilitate workshops to generate big ideas and bold visions, applying design thinking and people change techniques to bring cross-functional stakeholders together in an engaging, productive way
Collaborate cross-functionally with TCS and client creative, design, data, content and tech teams to build integrated strategies and plans, then drive vision through execution
Support strategic pursuits and guide TCS teams in pursuing consulting opportunities in the Interactive Strategy offering areas of marketing, experience, growth and digital brand transformation
Develop and advance practice offerings within the growth and experience strategy consulting domain to create competitive advantage and meet emerging market demand

Qualification

Digital transformationMarketing strategyCustomer experienceStrategic planningGenAI experienceAnalytical thinkingCRM proficiencyDetail orientationCollaboration skillsCommunication skillsSelf-starter

Required

High degree of competency in the strategic drivers behind business growth strategy, marketing, customer experience, strategic planning and digital transformation
Natural inclination to connect seemingly disparate dots across culture, consumer behavior, technology and brand identity—generating creative solutions to business and customer problems
Foundational proficiency in marketing and customer experience technologies to link strategies to enabling capabilities e.g. CRM, CDP, CXMs
Ambitious self-starter comfortable with ambiguity and complexity
Strong detail orientation and proven ability to manage multiple workstreams and deliverables with precision
Excellent communication, collaboration and influencing skills to effectively engage a variety of internal and external stakeholders across levels and functions
Technically savvy, analytical thinker with deep intellectual curiosity
Demonstrable commitment to learning and experimentation with emerging technologies like GenAI. Experience leveraging GenAI in consulting and brand work is strongly desired
7 years' experience in consultancy or agency delivering services within digital business or brand strategy, growth strategy, go-to-market strategy, experience transformation, strategic development or similar functional domains
Bachelor's degree or higher in business, management or relevant domain; master's degree desirable
Experience working in multiple industries including consumer goods, retail, manufacturing, finance or technology
In-house client/industry experience a plus
Strong competence in presentation, analysis and collaboration software and familiarity with foundational tools for market research, benchmarking, concepting and analysis (e.g. PPT, Excel, Figma/Figjam, Qualtrics, Nielsen, GWI, Euromonitor, MRI Simmons, etc.)

Company

Tata Consultancy Services

twittertwittertwitter
Glassdoor3.8
company-logo
Tata Consultancy Services is a business solutions company that specializes on information technology services and consulting.
dateFounded in 1968
location
Mumbai, Maharashtra, IND
people-size10001+ employees
web-link
http://www.tcs.com

H1B Sponsorship

Tata Consultancy Services has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7880)
2024 (9690)
2023 (8537)
2022 (11159)
2021 (9813)
2020 (11984)

Funding

Current Stage
Public Company
Total Funding
unknown
2004-08-25IPO

Leadership Team

leader-logo
K. Krithivasan
Chief Executive Officer & Managing Director
linkedin
leader-logo
Aarthi Subramanian
President and Chief Operating Officer

Recent News

Hindu Business Line
Top Business & Market Headlines Today — BL Morning Report, January 14, 2025
2026-01-16
TradingView
India Equities Extend Losses
2026-01-16
IndiaTimes
TCS shares in focus on last day to qualify for Rs 57/share dividend. Check record, payment date
2026-01-16
Company data provided by crunchbase