Theory · 1 week ago
Director of Women's Sales
NYC Metro Area
Full-time
Hybrid
Director/Executive
$140K/yr - $150K/yr
8+ years expTheory is a fashion company that creates empowering clothing through exceptional fit, fabric, and style. They are seeking an experienced Director of Women's Sales to lead the Women's Wholesale team overseeing the Department & Specialty business, focusing on strategic planning, business analysis, and store support.
Retail
Hiring Manager
Citlalli Alvarez Martinez
Responsibilities
Set pre-season business strategies for Women’s Wholesale channel
Create line / assortment plan to ensure collection supports the needs of the business
Partner with Planning to build account market budgets
Guide sales team through building high-level Wholesale assortment and account-specific assortments to ensure business needs will be met through pre line process taking into account trends, classification opportunities, color stories, and brand direction
Partner with Global Merchandising and Design teams to fill any voids in the collection that are identified during pre-line process
Strategically create ATS to maximize business opportunity
Review costing structure of line to ensure appropriate IMU
Review sales budget and allocation by account to ensure that sales goals are realistic and can be achieved
Plan and manage 4 seasonal markets and support Account Executives through their market appointments
Work cross-functionally with Design, Visual, Marketing and Merch team to create a compelling market experience and sales campaign
Work with Creative team and Photo Studio to create sales collateral and NuOrder product images to support sales campaign
Work with Divisionals, Fashion Directors, and other executives at major accounts to ensure alignment on brand direction, strategies, and opportunities
Partner with Marketing teams to develop seasonal marketing plans to drive business and support brand message
Regularly review distribution strategy to address opportunity in emerging markets and to protect brand from being too widely distributed
Build seasonal marketing and store support budget and plans
Partner with Theory marketing team to identify marketing opportunities and co-op support
Guide sales team through in-season business analysis to ensure that all opportunities are being maximized and to identify business-driving levers
Analyze business by location, classification, and style to identify opportunities and implement strategic initiatives
Ensure that there is a robust digital and marketing activation calendar throughout the year as well as in-store events and incentives
Build monthly reorder goals to drive in-season opportunity
Partner with Planning team to review account open-to-buys and assess financial needs of the business and react through seasonal reorders, swaps, and RTVs
Manage seasonal markdown cadence and promotional calendar to maximize full-price product lifecycle, drive sales performance, and increase profitability
Work with Production team to ensure timely deliveries and communication on any delivery delays
Consistently review sales forecast vs budget and chase incremental sales opportunities wherever possible
Review store location matrix for both Department and Specialty Stores to maximize brand distribution
Identify in-season opportunities for recuts and chase, partnering with Merch team and Production to execute
Partner with Theory marketing team to react in-season to business needs and implement additional marketing strategies in-season
Work with Warehouse and Logistics teams to ensure proper shipping compliance and timely shipping of all orders
Manage Theory Shop Managers at key department store locations
Guide sales team through creation of product knowledge tools and execution of in-store trainings
Co-lead Visual Merchandising team to ensure Theory is represented properly in our department store locations
Regularly review in-store locations, brand adjacencies, and sales representatives with accounts to maximize opportunity and brand exposure
Identify opportunities for shop enhancements
Visit key store locations regularly to assess competitive landscape and store opportunities
Qualification
Required
8-10+ years' sales experience for a Women's contemporary brand
Superior retail math skills and strong analytical and business acumen
Excellent leadership and communication skills
Strong inter-personal skills with the ability to establish cross-functional multilevel relationships
Experience building and managing a team of direct reports
Experience with Blue Cherry, Skypad, Excel and Nuorder
Ability to deal with rapidly changing organizational issues and anticipate/forecast customer demand
Self-motivation with a strong sense of personal accountability
Company
Theory
Theory The latest news, collections and happenings.
501-1000 employees
H1B Sponsorship
Theory has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (2)
2023 (1)
2022 (4)
2021 (2)
2020 (1)
Funding
Current Stage
Late StageLeadership Team
D
Dinesh Tandon
Global CEO
Recent News
EIN Presswire
2025-12-16
Company data provided by crunchbase