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Manychat · 20 hours ago

Creative Strategist

Austin, TX

Full-time

Hybrid

Senior Level

5+ years exp

Manychat is a leading Chat Marketing platform that helps creators enhance engagement through automation. They are seeking a Senior Creative Strategist to scale creative output across paid acquisition channels, ensuring effective execution and continuous improvement in creative strategies.

MarketingMessagingSalesSoftware

Responsibilities

Own the execution of creative testing across paid channels, primarily Meta, YouTube, and TikTok in close partnership with the Paid Media team

Translate creative strategy into clear briefs, scripts, and test plans for production

Lead creative production workflows end-to-end—routing assets, managing timelines, and running feedback cycles to keep work moving

Own the creative vision behind each asset and bring it to life by collaborating with video editors, graphic designers, content creators, and other partners

Manage review cycles and ensure internal stakeholders remain aligned to creative briefs and objectives

Manage UGC and IGC workflows end-to-end, including creator coordination, asset intake, revisions, and approvals

Maintain creative testing trackers, naming conventions, tagging, and documentation

Review performance with Paid Media and surface clear insights and recommendations for further iteration

Research new creative formats, platform trends, and best practices to inform future testing

Qualification

Creative strategyPerformance marketingPaid socialCreative testing frameworksUGC experienceProject managementData-informed mindsetCross-functional collaborationCommunication skillsAttention to detail

Required

5+ years of experience in creative strategy, performance marketing, paid social, or a related field

Strong understanding of creative testing frameworks and performance metrics—this is not an entry-level role. You've created ads, launched them, seen success (and failure), and can clearly articulate why

Hands-on experience working with UGC, content creators, and short-form video content

Excellent project management skills with strong attention to detail

A proactive, clear communicator with a strong sense of ownership and accountability

A self-starter mentality with a bias toward action and follow-through

Comfort working cross-functionally with creative, performance, and production teams

A data-informed mindset paired with speed, curiosity, and creative judgment