Crypto.com · 10 hours ago
ASO Manager (App Store Optimization) - Sports Predictions
Crypto.com is the world's fastest growing global cryptocurrency platform, serving over 150 million customers. They are seeking an experienced ASO Manager to drive organic growth for their Sports Predictions vertical, focusing on improving app store visibility and user acquisition across iOS and Android.
Financial Services
Responsibilities
Own and execute the ASO strategy across Apple App Store and Google Play
Drive keyword research, ranking optimization, metadata optimization, in-app event strategy, experiment planning for multiple markets
Optimize store listing conversion rates (icons, screenshots, videos, descriptions, A/B tests)
Monitor and improve organic installs, impressions, CVR, and retention from app store traffic
Use ASO tools (e.g. AppTweak, AppsFlyer) to track performance, competitors, and opportunities
Leverage AI tools to accelerate keyword discovery, creative testing, localization, and experimentation
Partner closely with product, design, SEO, paid acquisition, and content teams to align launches and growth initiatives
Manage ASO inputs for app updates, new features, and major releases
Conduct competitive analysis within the predictions trading, fintech, crypto, and gaming-adjacent spaces
Report on performance with clear insights and actionable recommendations to stakeholders
Qualification
Required
3+ years of hands-on ASO experience for consumer mobile apps (iOS & Android)
Proven experience working in fast-paced, high-growth environments
Strong understanding of App Store & Google Play algorithms, ranking factors, and CVR levers
Advanced experience using ASO tools such as: AppTweak, AppsFlyer, Keyword tracking & experimentation platforms
Strong analytical ability and comfortable turning data into actionable insights quickly
Comfortable working with multiple stakeholders across product, growth, and marketing teams
Proven ability to work quickly, efficiently, and decisively in a high-speed execution environment
Deep domain knowledge in Sports and experience working in the Sports industry
Benefits
Competitive salary
Attractive annual leave entitlement including: birthday, work anniversary
401(k) plan with employer match
Eligible for company-sponsored group health, dental, vision, and life/disability insurance
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Company
Crypto.com
Crypto.com was founded in 2016 and is the preferred crypto trading platform for over 100 million users worldwide, as well as the trusted industry leader in regulatory compliance, security, and privacy.
Funding
Current Stage
Late StageLeadership Team
Recent News
2024-05-11
2024-05-10
2024-05-07
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