Miller Electric Mfg. LLC · 10 hours ago
Market Segment Manager - Work Truck
Appleton, WI
Full-time
Onsite
Mid, Senior Level
$98K/yr - $162K/yr
5+ years expMiller Electric Mfg. LLC is seeking a Market Segment Manager for the Work Truck segment to shape the growth strategy within their Power Systems Division. The role involves identifying market opportunities, conducting customer research, and collaborating with cross-functional teams to drive strategic decisions and business results.
ElectronicsManufacturing
Responsibilities
Identify and size attractive growth markets using customer, trend, and competitive analysis
Map markets to clarify customer segments, unmet needs, and competitive positioning
Form strong, evidence-based points of view on where the business should compete and why
Assess market attractiveness, barriers to entry, and revenue potential to guide portfolio priorities
Lead customer and market research through interviews, surveys, and field observation
Translate insights into clear problem statements and opportunity definitions for Product Management and Product Development
Champion a customer-first perspective, ensuring products and positioning reflect real value drivers
Partner closely with Product Management, Engineering, and Sales to align on market direction and opportunity selection
Influence decisions across teams and levels without direct authority
Communicate market insights and recommendations clearly and credibly to senior leadership
Build and prioritize business cases for new growth opportunities
Track post-launch performance, including adoption, revenue growth, and customer satisfaction
Refine value propositions and go-to-market strategies as markets and customer needs evolve
Qualification
Required
Bachelor's degree in Marketing, Business, or a related technical field
5–10 years of experience in strategic marketing, market research, or business development, ideally in a B2B or industrial environment
Travel up to 50%
Proven success in market or segment strategy, portfolio prioritization, or new market entry
Company
Miller Electric Mfg. LLC
Miller Electric Mfg. LLC makes welding products for the people who build our world.
1001-5000 employees
H1B Sponsorship
Miller Electric Mfg. LLC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (4)
2023 (1)
2022 (1)
2021 (2)
2020 (4)
Funding
Current Stage
Late StageRecent News
Business Wire
2026-01-13
2025-12-16
2025-12-05
Company data provided by crunchbase