True Classic · 1 week ago
Head of Marketing
Calabasas, CA
Full-time
Onsite
Director/Executive
10+ years expTrue Classic is a fast-growing apparel brand seeking a Head of Marketing to lead their marketing efforts across the business. The role involves building demand, scaling growth, and evolving the brand's presence across various customer touchpoints while overseeing a high-performing marketing organization.
Consumer GoodsE-CommerceFashion
Responsibilities
Lead and optimize paid media campaigns across digital and traditional channels (e.g., Meta, Google, YouTube, TikTok, etc.) to efficiently acquire new customers and maximize return on marketing investment
Own acquisition efficiency, balancing scale, CAC, and LTV as the business grows across channels, categories, and geographies
Continuously test, learn, and optimize media strategy, creative, and spend allocation to drive sustained performance
Develop and execute a cohesive strategy for owned media channels (e.g., email, SMS, app, etc.) to nurture customer engagement, retention, and lifetime value
Build segmented, insight-driven lifecycle journeys that reflect customer behavior across DTC, wholesale, retail, marketplace, and international markets
Ensure lifecycle programs reinforce brand positioning while delivering measurable business impact
Shape and evolve True Classic’s brand strategy and positioning across all channels, geographies, and product categories
Ensure a strong, consistent, and differentiated brand identity that resonates with existing and new audiences as the business scales
Oversee brand activations, community initiatives, partnerships, and experiential moments that deepen customer connection and keep the brand culturally relevant
Oversee the creation and delivery of high-quality, compelling, and consistent brand storytelling across all marketing platforms
Partner closely with Creative to ensure content reflects the True Classic voice, aesthetic, and value proposition across omnichannel touchpoints
Balance performance-driven creative with brand-building storytelling to support both short- and long-term growth
Oversee end-to-end GTM strategy and execution for product launches, category expansions, channel rollouts, and major campaigns
Partner closely with Product, Merchandising, Operations, Technology, and Commercial teams to ensure tight alignment and on-time execution
Translate business strategy into clear marketing roadmaps and launch plans
Own the marketing technology stack, ensuring tools and platforms support scalable execution, personalization, and measurement
Leverage analytics, tools, and technology to uncover insights, diagnose performance, and inform strategic and tactical marketing decisions
Partner closely with Finance and Business Intelligence to align marketing investment, forecasting, and performance measurement with business outcomes
Hire, develop, and lead a high-performing marketing organization across paid media, owned media, brand & creative, and GTM
Effectively leverage agencies, consultants, and technology partners to extend internal capabilities
Build scalable processes, operating rhythms, and decision frameworks that enable speed without sacrificing rigor
Partner closely to translate consumer insights, brand strategy, and category priorities into clear product positioning and end-to-end go-to-market plans, ensuring new products are differentiated, market-ready, and demand-backed
Align on category strategy, pricing, promotions, and seasonal priorities, shaping demand through launches and campaigns that support assortment goals, inventory health, and margin objectives across channels
Serve as the central orchestrator of brand, demand, and GTM execution across all commercial channels, ensuring consistent positioning while tailoring activation to channel-specific needs
Partner to optimize onsite experience, content, and merchandising in support of marketing campaigns, improving conversion, engagement, and full-funnel performance while maintaining brand standards
Work closely to align marketing investment with revenue, margin, and profitability goals, establishing clear forecasting, KPI frameworks, and performance measurement tied to business outcomes
Qualification
Required
Bachelor's degree required; MBA preferred
10–15 years of progressive marketing experience, including executive leadership roles
Proven success leading paid media, lifecycle marketing, and brand strategy in a high-growth DTC and omnichannel environment
Experience scaling marketing across new product categories and international markets
Visionary creative leader with a deep understanding of storytelling, brand building, and content that resonates emotionally with consumers
Strong analytical and financial acumen with the ability to translate data into clear business decisions
Excellent project management and organizational skills, with the ability to drive ideas from concept to execution
Track record of building, scaling, and inspiring high-performing teams
Exceptional communication and interpersonal skills, with the ability to influence senior stakeholders
Hands-on operator with an entrepreneurial mindset; willing to roll up sleeves and do what it takes to win
Ability to thrive in a fast-paced, ambiguous environment and drive change effectively
Preferred
Background in apparel, consumer goods, or lifestyle brands
Benefits
Unlimited PTO and sick time
Company-paid medical, dental, and vision insurance
100% employee premium coverage
65% dependent premium coverage
$75/month Wellness Stipend
Free Employee Assistance Program (EAP)
$75/month Work From Home Stipend
$75/month Learning & Development Stipend
$1,000/year True Classic merchandise allowance
401(k) plan with 3% company match
Company
True Classic
True Classic is an e-commerce platform that offers a wide range of tees for men.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
1686 Partners
2025-05-01Series Unknown
Leadership Team
Matthew Winnick
Co-Founder
Recent News
EIN Presswire
2025-11-20
San Diego Union-Tribune
2025-11-14
2025-10-30
Company data provided by crunchbase