IMPACT · 8 hours ago
Content Manager
Cheshire, CT
Full-time
Hybrid
Mid Level
$70K/yr - $80K/yrIMPACT provides coaching and training services to help small to mid-sized businesses implement Endless Customers. As a Content Manager, your role is to create and manage strategic content that increases awareness and demand for IMPACT and Endless Customers, overseeing editorial planning, content creation, and publication across various platforms.
AdvertisingCopywritingMarketingSEOSocial Media MarketingVideo
Responsibilities
Maintain an editorial calendar that is well-planned, clear, and consistently executed
Publish content and videos to the website, social media, or on YouTube, while ensuring the content is "on-brand" and aligns with IMPACT's Marketing Manifesto
Regularly audit old content. Optimize content to improve messaging to be more on-brand, increase reach and conversions as well as correctly remove content from our website and search engines where it makes sense (not making any technical errors)
Maintain a handful of content pieces that need to be regularly maintained (ie. best websites, upcoming events, recommended software, etc.)
Ensure CTAs are high-converting, on-brand, and aligned with campaign messaging
Collaborate with the sales team for content ideas and how they can be leveraging content assets for Assignment Selling/closing deals faster. This includes watching call recordings
Actively collaborate with the Director of Creative and Video to develop, optimize, and repurpose content across formats
Consistently evaluate and improve past content, updating articles, adding videos, and optimizing for SEO and AEO
Relentlessly identify and experiment with new strategies and tactics to dramatically improve the reach and engagement of our content
Regularly track social media and YouTube content performance using a social analytics platform, using data insights to refine strategy and improve engagement
Monitor and engage with audiences across social media platforms, responding to comments and fostering conversations (including on Reddit)
Test and refine engagement strategies, experimenting with different post formats, hooks, and storytelling techniques to maximize comments, shares, and interaction
Optimize video content for distribution, ensuring clips from podcasts, webinars, and events are repurposed effectively for social and YouTube
Stay ahead of industry trends in social media, video content, and audience engagement, ensuring IMPACT remains at the forefront of digital marketing
Qualification
Required
Excellent and proven content marketing fundamentals - Proven ability to create high-quality, audience-focused content that's on-brand and successfully drives awareness, engagement, and demand. Strong understanding of storytelling, audience psychology, and strategic content distribution
Exceptional writing, editing, and storytelling skills, ensuring all content is clear, compelling, and educational, grammatically correct, with a keen eye for brand voice and messaging alignment
Video marketing fundamentals, including video storytelling, scripting, and optimizing video content for different platforms, including YouTube, social media, and website embeds
HubSpot - Mastery of HubSpot's Content and Marketing Hubs, including content management and optimization tools, analytics, and reporting. Takes advantage of newly released HubSpot tools when beneficial, especially AI tools
YouTube - Deep understanding of YouTube's algorithm, how to create videos that perform, audience engagement, video SEO, and strategies for increasing subscribers and watch time
Social Media, specifically Instagram and Linkedin - Ability and proven experience in increasing reach, driving engagement, and converting sales from social media. Skilled and capable at making our targets a reality
Social media analytics - Leverages tools (like Metricool) to dramatically improve social media performance and insights, including analytics, reporting, scheduling, listening, and optimizing our presence
Website & content optimization - SEO, Mastery of on-page and technical SEO, including but not limited to keyword research and tracking, titles/headers, URL structure, metadata, schema markup, page speed, image optimization, links, toxic backlinks, and more. Knows how to do many technical improvements without support, but also knows how to work with a developer when needed
Conversion Rate Optimization - Mastery at building conversion paths, crafting compelling calls to action within the Learning Center
SEMRush and other SEO tools to conduct keyword research, on-page optimization, and SEO audits to improve content rankings and discoverability
Google Analytics, Core Web Vitals, and Search Console - Mastery of these tools, knows how to quickly leverage insights and data to mark smart marketing decisions and manage a clean/accurate digital presence
AI tools & automation - Proficient in creating high-quality content rapidly, assisted by AI for planning, research, editing, and composition. Must know how to build CustomGPTs to dramatically improve outflow. Strong ability to use other AI tools (video, social, etc.) to improve our presence and achieve our content targets, all while maintaining our brand and trust from our target market
Obsession with learning and quickly experimenting with the latest content, social, and YouTube strategies/approaches, staying ahead of algorithm changes, audience behavior shifts, and marketing trends
Process-oriented, Highly organized and detail-oriented, managing an editorial calendar with multiple projects, deadlines, and stakeholders
Strong project management skills, ensuring consistent content production while balancing long-term strategy and short-term execution needs
Open to feedback and continuous skill development, embracing mentorship, training, and collaboration to refine expertise in digital content marketing
Benefits
Health, vision, and dental coverage
401(k) with company match
Paid time off and a flexible work schedule
Paid parental leave to support your growing family
Company
IMPACT
Learn how to master They Ask You Answer, inbound/content marketing, video, HubSpot, virtual selling, and much more with IMPACT.
Founded in 2009
51-200 employees
H1B Sponsorship
IMPACT has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (9)
2023 (9)
2022 (3)
2021 (2)
2020 (5)
Funding
Current Stage
Growth StageLeadership Team
Bob Ruffolo
Founder and CEO
T
Tom DiScipio
Managing Partner, VP of Brand
Recent News
Company data provided by crunchbase