Muc-Off · 5 days ago
North America Marketing Manager
United States
Full-time
Remote
Mid, Senior LevelMuc-Off is a global leader in the bicycle and powersports markets, known for its innovative approach to bike care. The North America Marketing Manager will be responsible for developing and executing the marketing plan to enhance brand awareness and engagement across the NA region, with potential expansion to Central and South America.
ApparelConsumer GoodsE-CommerceRetailSporting Goods
Hiring Manager
Michelle Murphy
Responsibilities
Work with the Chief Growth officer and Chief Marketing Officer to develop a cohesive NA marketing plan across bicycle & powersports disciplines in line with the business’ objectives, strategic and tactical needs. This plan will need to incorporate Core & NPI campaigns
Develop and deliver a press engagement plan to drive journalist affinity with our brand resulting in increased press coverage (both quantity and quality). This should include utilising events, bike parks and tailor-made press activations working in conjunction with the Communications Director
Maximise the ROI of our teams and athletes via the development of specific NA activations, including programs tailored for key events, e.g. SX, Unbound & Red Bull rampage
Develop relationships with our athletes based in the NA to ensure that they are clear on our agenda, supported with our core and NPI products and actively supporting our brand agenda
Identify brand partnership opportunities that will drive awareness and consideration of the brand
Identify influencer opportunities and in conjunction with the global influencer manager, develop campaigns that support the brand agenda and maximise reach and engagement of our NA influencer community
Create a network of content creators and manage the production process in conjunction with the global team
Define KPIs and corresponding metrics to facilitate performance reporting on an agreed basis to relevant stakeholders
Responsible for continuously analysing industry trends and internal consumer data in order to make recommendations for performance improvement and key product marketing initiatives
Qualification
Required
College level educated
Proven experience of developing and implementing multi-channel marketing campaigns
Good knowledge and understanding of the bicycle & powersports categories in the US
Proven leadership / people management
Evidence of building strong relationships and positive impacts on people
A positive ‘glass half full' outlook with a good attention to detail and getting the job done
Ability to challenge the status quo and push for what you believe in whilst not leaving people behind
Proven ability to work independently in a fast-paced environment
Good IT skills: Outlook, Excel Word, PowerPoint, Adobe programs and AI advocate
Ability to travel frequently
Preferred
A degree in Marketing
Experience of having worked in the bicycle and / or powersports sector
Excellence in project management and an eye for putting the right process in place to get the job done
Evidence of working in a Fast-Moving Consumer Goods (FMCG) environment
Company
Muc-Off
Muc-Off is a webshop that offers a range of products & goods for bikes, motorbike care, pressure washers, apparel, rider care, & sports.
Founded in 1994
51-200 employees
Funding
Current Stage
Growth StageRecent News
2025-08-13
2024-12-10
Company data provided by crunchbase