Liberty Health · 1 week ago
MARKETING DIRECTOR - QUAILHAVEN
Pinehurst, NC
Full-time
Onsite
Director/ExecutiveLiberty Health is seeking an experienced Marketing Director to enhance their referral network and drive revenue growth. The role involves networking with healthcare professionals, managing admissions processes, and implementing marketing strategies while maintaining communication with various stakeholders.
Health CareHealth DiagnosticsHospitalMedicalPersonal Health
Responsibilities
Performs routine networking visits to physicians, hospital discharge planners, case managers and other healthcare referral sources to present center information, gather resident referrals, and evaluate potential resident admissions that contribute to the center’s overall revenue growth
Spends 80% of time in the referral settings outside of the facility providing marketing and sales in addition to conducting evaluations and assessments
Obtains accurate information from referral sources, patient/caregiver, physicians, discharge planning staff, hospital staff nurse and/or other hospital staff to complete the referral assessment and prepare the patient for admission
Coordinates with other facility staff the subsequent authorization of managed care reimbursed patients as required. Communicate with insurance personnel in a timely manner to ensure that adequate reimbursement can be obtained prior to initiation of services. Communicates authorization information to clinical staff to ensure that correct utilization of SNF services is maintained
Communicates with the Director of Nursing regarding admissions preparations and any concerns or special circumstances, orders, skilled needs, and/or caregiver needs
Screens prospective admissions to determine that the delivery of appropriate care will be provided
Maintains a customer information management (CRM) database using the chosen Liberty software system
Serves as a liaison between families and hospital discharge planners, social service agencies, and physicians
Interviews patients and/or patient family members during the pre-admission assessment process and obtains information from patient/caregiver on expectations for discharge plans and communicates the anticipated discharge plan to the facility clinical team
Provides required information to the SNF Admissions Office to process referral and communicates to appropriate facility staff
Explains cost of care involved in appropriate levels-of-care as determined or required by the admitting physician
Responsible for the planning, coordination, and implementation of a quarterly facility marketing plan
Participates in census development and marketing meetings, conference calls, and planning meetings as scheduled
Conducts a monthly review of competitor census, occupancy, private rate, and service offerings, along with a SWOT analysis
Understands and effectively utilizes the RUGs methodology and appropriately categorizes Medicare residents in RUGs system while maximizing level of placement
Assists the facility Admission Office with notifications to all appropriate Facility departments of pending admission
Qualification
Preferred
Demonstrated success in external marketing to physicians, discharge planners and other healthcare referral sources
BS or BA degree in HealthCare Administration, Social Work or Business Administration, or Registered Nurse with valid license
Willing to work and cooperate with other employees
Ability to problem-solve
Ability to work under pressure
Demonstrates neat appearance and good personal hygiene
Read, know and follow personnel, department and facility policies
Knowledgeable of local, state and federal regulations as relates to admissions, prospective payment and patient care
Company
Liberty Health
As a privately owned, family business for more than a century, Liberty Health is dedicated to providing high-quality healthcare services, retirement communities and programs that help people live longer, healthier lives.
Founded in 1875
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Kathy McLawhorn
CCO, Director of Risk Management
Mike Hart
Chief Information Officer
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