SmartSights · 15 hours ago
Demand Generation Specialist
United States
Full-time
Remote
Entry, Mid Level
2+ years expSmartSights is a global leader in industrial analytics and software solutions. They are seeking a results-driven Demand Generation Specialist to execute and optimize lead generation programs, collaborating closely with various teams to drive measurable pipeline and revenue.
Computer Software
Responsibilities
Paid media execution: Work with marketing team to build, launch, and optimize LinkedIn Ads, Google Search and AIEO campaigns (audiences, copy, creatives, extensions) with weekly & monthly roll-up metrics
Email & nurture: Create copy, workflows, and multi-touch nurtures to support internal sales team and partner network. Work with Marketing Analyst to manage forms, UTMs, and progressive profiling
Webinars & events: Work with sales & marketing on pre & post-event campaigns and follow-up copy
Lead routing & conversion: Keep UTM discipline, ensure correct campaign association in Salesforce, and partner with sales on follow-up SLA. Ensure proper lead capture, attribution, and distribution between internal sales team and partners
Reporting: Manage weekly dashboard data (spend, CTR/CVR, CPL, MQLs), plus insights and next-step experiments to Marketing Director and VP of Sales. Track SQLs, pipeline contribution, and conversion rates ensuring clean data, reporting consistency, and funnel visibility
ABM: Execute retargeting plays for priority accounts using provided account lists and messaging
Content pairing: Match existing assets (case studies, briefs, recorded demos) to the right audience and funnel stage; flag gaps to the Marketing Coordinator. Enable faster deal progression by aligning mid-funnel campaigns to active opportunities
Partner demand generation: Work closely with Partner Sales teams to plan and execute joint demand generation initiatives; coordinate co-branded campaign toolkits, joint promotion plans, and shared lead follow-up responsibilities; track partner-sourced and partner-influenced pipeline performance
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
2–3 years in B2B SaaS demand gen, growth, and campaigns
Hands-on experience with LinkedIn Ads and Google Ads-GA4 (building campaigns, audiences, and optimizations)
HubSpot (lists, workflows, emails, forms, lead scoring) and Salesforce reporting basics
ZoomInfo
Simple HTML/CSS for page tweaks in WordPress or Similar
Go To Webinar platform
ChatGPT
Asana
Strong fundamentals in UTMs, tagging, and funnel metrics (CTR, CVR, CPL, MQL → SQL)
Organized with clear written communication and ability to multi-task
Understanding of partner-led and indirect go-to-market models
Ability to manage multiple campaigns simultaneously in a fast-moving environment and operate effectively with minimal oversight
Preferred
industrial/manufacturing exposure is a plus
familiarity with B2B buying cycles
Benefits
Competitive salary and bonus structure
Competitive insurance (medical, dental, vision, STD, LTD, basic, and voluntary life insurance)
401(k) plan with company match
Flexible PTO (no accruals)
Company
SmartSights
SmartSights, a global leader in data-driven analytics, reports, and notifications, empowers industrial operations with clear insights for effective decision-making and action.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase