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Capital One · 2 days ago

Senior Associate, Customer Marketing - Card Partnerships (Hybrid)

Richmond, VA

Full-time

Hybrid

Mid, Senior Level

$88K/yr - $100K/yr

2+ years exp

Capital One is a financial services company, and they are seeking a Senior Associate for their Customer Marketing team. This role involves driving customer engagement and retention through targeted marketing campaigns, with a strong focus on email marketing and collaboration with cross-functional teams.

Financial Services

Comp. & Benefits

No H1B

Responsibilities

Lead the execution of customer marketing campaigns, with an emphasis on email marketing programs

Partner with cross-functional stakeholders to build and launch marketing intent, including Creative, Segmentation, Analytics, Legal, Operations, Product, Tech and client through various channels and other internal platforms

Drive and execute marketing strategies for new, innovative multi-channel campaigns across owned channels

Leverage insights & performance results to identify opportunities to optimize marketing programs via creative testing or adopting new marketing technologies

Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels

Merchandize and socialize marketing & business results with broader stakeholder groups across the Partnerships, Card, and Enterprise through data-backed storytelling

Qualification

Email MarketingMarketing Campaign ExecutionCreative Process ManagementSalesforce Marketing CloudCross MarketingRelationship ManagementData AnalysisProject ManagementProblem SolvingCommunication Skills