Zocdoc · 18 hours ago
Principal, GTM Readiness and Strategy
New York, NY
Full-time
Hybrid
Lead/Staff
$160K/yr - $214K/yr
8+ years expZocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. As a Go-to-Market / Commercialization Lead, you will ensure the product roadmap translates into real-world adoption and sustainable revenue growth by collaborating across various teams to prepare for new offerings in the market.
Health CareMedicalmHealthMobile AppsScheduling
Responsibilities
Owning and evolving Zocdoc’s standard GTM readiness framework, including stage gates, RACIs, critical-path deliverables, and launch scorecards
Translating product roadmaps into quarterly GTM operating plans by segment (e.g., SMB/local vs. enterprise) in close partnership with Product and Product Marketing
Ensuring front-line readiness across Sales, Partnerships, Support, and Operations—including positioning, messaging, pricing and packaging rules, quoting, billing, and escalation paths
Driving cross-functional working groups to answer critical pre-launch questions such as who sells, who supports, target accounts, ICP fit, offer rules, and success metrics
Defining and standing up launch measurement to track adoption, pipeline creation, win-rate impact, expansion, retention, and support burden
Identifying execution risk early (systems, staffing, training, claims, SLAs), proposing mitigation plans, and keeping leadership informed with clear updates
Qualification
Required
8+ years of experience in GTM, commercialization, revenue enablement, strategy/operations, or product marketing with close sales partnership
Proven track record leading complex, cross-functional launches with pricing and packaging implications
Strong executive presence with the ability to communicate clearly, influence decisions, and run QBR-style performance reviews
Data-driven mindset—ability to define success metrics, build simple models, and use insights to guide decisions
Entrepreneurial mentality with a strong bias toward action and accountability
Superb communication skills and belief in keeping stakeholders informed through multiple channels
Humility—belief in treating all people with dignity and respect, regardless of title or tenure
Ability to integrate generative AI tools into daily workflows to automate tasks, foster innovation, and maximize productivity
Benefits
Flexible, hybrid work environment at our convenient Soho location
Unlimited Vacation
100% paid employee health benefit options (including medical, dental, and vision)
Commuter Benefits
401(k) with employer funded match
Corporate wellness program with Wellhub
Sabbatical leave (for employees with 5+ years of service)
Competitive paid parental leave and fertility/family planning reimbursement
Cell phone reimbursement
Catered lunch everyday along with beverages and snacks
Employee Resource Groups and ZocClubs to promote shared community and belonging
Great Place to Work Certified
Company
Zocdoc
Zocdoc is a digital marketplace company that connects healthcare patients and doctors.
501-1000 employees
H1B Sponsorship
Zocdoc has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (3)
2023 (6)
2022 (20)
2021 (5)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$375.94MKey Investors
Francisco PartnersFounders FundKhosla Ventures
2021-02-11Private Equity· $150M
2019-07-01Series D
2017-05-30Secondary Market
Leadership Team
Oliver Kharraz
CEO & Founder
Netta Samroengraja
Chief Financial Officer
Recent News
Behavioral Health Business
2026-01-16
2026-01-07
Company data provided by crunchbase