PracticeTek · 2 weeks ago
Sr. Director of Product Marketing - Chiropractic
United States
Full-time
Remote
Director/Executive
$175K/yr - $195K/yr
8+ years expPracticeTek is a leading retail-healthcare tech provider in North America, focused on revolutionizing healthcare practices. The Sr. Director of Product Marketing will shape the future of healthcare solutions through strategic market leadership, go-to-market excellence, and revenue growth partnerships.
Health Care
Responsibilities
Refine and revise ICPs, market segmentation, and buyer personas based on data, customer insights, and TAM/SAM analysis
Own positioning and messaging that clearly differentiates our solutions in a competitive market and resonates across all buyer stages
Partner with the Market Leader (Product), CPO, and Sales Leaders to drive portfolio strategy, roadmap alignment, and revenue acceleration, informing profitability optimization
Own category Brand activation, in-market customer programs in partnership with Customer Support and Industry Press/Publications to drive thought leadership and inform market insights
Lead end-to-end GTM for new products, features, and packages—from business case collaboration with Product to launch and through post-launch optimization
Develop and maintain value propositions, pricing & packaging strategies, and competitive differentiation frameworks
Ensure GTM readiness across product, sales, demand gen, customer success, and channel partners
Design Customer Experience (CX) and Customer Journey leading cross-functional teams to deliver on a best-in-class brand experience at every touchpoint
Partner with performance marketing (demand generation) teams to design and execute integrated campaigns that deliver pipeline growth at compelling CAC & CLTV
Collaborate with sales enablement to arm the field with and iterate on compelling tools, stories, and objection-handling content to accelerate close rates
Monitor and report portfolio-level performance—ARR, ACV, MRR, Upsell, Downsell, Churn, and gross margin—identifying trends and proactively effecting high impact programs that deliver to business goals
Contribute to competitive intelligence programs that track market shifts, competitor moves, and pricing trends in collaboration with Product
Leverage customer insights (NPS, win/loss analysis, churn data) to inform roadmap, messaging, and retention plays
Serve as the voice of the market and customer to internal stakeholders, ensuring our offerings remain relevant and differentiated by segment/persona
Qualification
Required
8–12+ years in B2B product marketing, with 5+ years in a leadership role driving GTM strategy for high-growth portfolios
Proven success in SBM or mid-market SaaS—healthcare tech experience strongly preferred
Track record of owning launches that delivered revenue growth and market share expansion
Deep expertise in messaging, positioning, ICP definition, competitive differentiation, and pricing/packaging
Strong commercial acumen—comfortable owning P&L-level portfolio analysis and contributing to ARR targets
Exceptional collaboration and presentation skills—able to influence across marketing, product, sales, and executive teams
Data-driven decision maker with strong command of metrics such as CAC, LTV, attach rate, churn, and gross margin
Strategic product portfolio management across multi-products/brands; proven expertise in PDLC, informing Product on low-adopt or sunset-ready brands/products to drive EBITDA expansion
Benefits
Comprehensive health, dental, and vision coverage options
Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
Flexible paid time off, sick time, and 10 company-paid holidays
401(k) plan with company match to help you build your future
Culture Committee driving initiatives that spark connection, fun, and belonging
Company
PracticeTek
PracticeTek was established by investors and entrepreneurs who came together with a vision for the future of healthcare.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2023-09-05Acquired
Leadership Team
Steve Auerbach
Chief Executive Officer
Recent News
Business Wire
2024-06-04
2024-05-07
Company data provided by crunchbase