Senior Director, Brand & Consumer Intelligence jobs in United States
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Chipotle Mexican Grill · 4 days ago

Senior Director, Brand & Consumer Intelligence

positionNewport Beach, CA
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$250K/yr - $315K/yr
date12+ years exp

Chipotle Mexican Grill is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients. The Senior Director of Brand & Consumer Intelligence will lead the vision, strategy, and execution of marketing insights and analytics to drive customer understanding and optimize marketing performance.

Food and BeverageHospitalityRestaurants

Responsibilities

Set the enterprise insights and marketing analytics strategy, roadmap, and operating model aligned to business goals
Lead a blended function spanning consumer/ marketing science, and decision analytics
Own marketing measurement: MMM, MTA, incrementality testing, and experimentation frameworks to quantify ROI, CAC/LTV, and channel effectiveness
Lead the analytics for the Brand Marketing team on product strategy, menu testing, in-market performance tracking, and promotion analysis
Build and maintain consumer segmentation; partner with media teams to activate segments to accelerate growth
Partner with Finance on forecasting and scenario modeling; inform annual plan, budget allocation and media mix decisions
Drive test-and-learn culture: design A/B and multivariate tests, uplift models, and causal inference studies
Select and manage vendors and agencies (MMM/MTA partners, research firms, panel providers); negotiate scope and performance
Refine Competitive & Consumer Intelligence – macroeconomic, competitive, and Chipotle consumer understanding – and deliver executive-ready presentations
Build, coach, and retain a diverse team; establish standards for methodology, storytelling, and stakeholder engagement
Communicate insights to senior leadership with crisp narratives and decision-oriented recommendations

Qualification

Marketing analyticsConsumer insightsMMM implementationAnalytics tools proficiencyStakeholder managementTeam leadershipExecutive communicationStorytelling skillsNegotiation skills

Required

12+ years of experience in marketing analytics, consumer insights, or related fields
5+ years of experience in leading multi-disciplinary teams
Proven experience implementing MMM, incrementality testing, and experimentation programs at scale
Proficiency with analytics and BI tools (e.g., SQL, Python/R, /Snowflake, Tableau/Power BI/Looker); comfortable guiding technical teams
Familiarity with ad/marketing platforms and data (CDP/CRM, ad servers, DSPs) and privacy/consent frameworks
Exceptional storytelling, stakeholder management, and executive communication skills
Bachelor's degree required

Preferred

Advanced degree in statistics, economics, marketing science, or related field preferred

Benefits

Medical, dental, and vision insurance
401k
Sick leave
Vacation time

Company

Chipotle Mexican Grill

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Chipotle Mexican Grill is a chain of restaurants that specializes in burritos and tacos.
dateFounded in 1993
location
Newport Beach, California, USA
people-size10001+ employees
web-link
http://www.chipotle.com

Funding

Current Stage
Public Company
Total Funding
$500M
2025-06-24Post Ipo Debt· $500M
2006-01-26IPO

Leadership Team

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Scott Boatwright
Chief Executive Officer
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Adam Rymer
Chief Financial Officer
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Recent News

Orange County Business Journal
Chipotle’s CMO Chris Brandt Exits
2026-01-17
IndiaTimes
US stocks today: Wall Street slips from record highs; earnings season opens on mixed note
2026-01-16
The Blade
Stock market pulls back from records as JPMorgan Chase and Delta kick off earnings season
2026-01-16
Company data provided by crunchbase