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Interactive Strategies · 18 hours ago

Senior Digital Fundraising Manager

United States

Full-time

Remote

Mid, Senior Level

$82K/yr - $108K/yr

5+ years exp

Interactive Strategies is a full-service digital agency in Washington, DC, known for its work with top nonprofits. They are seeking a Senior Digital Fundraising Manager to lead strategic, multi-channel digital campaigns for mission-driven clients, focusing on creative and data-driven strategies to help nonprofits achieve their goals.

AdvertisingInformation TechnologyInternet

Responsibilities

Create multichannel and integrated digital marketing strategies that engage our clients' audience and lead to successful conversion goals (donations, lead generation, etc.)

Build strong client relationships through effective communication and project management

Plan and execute robust, creative and conversion-driven email campaigns

Collaborate with our design and content teams to develop creative concepts and campaigns that attract and engage

Work with our digital advertising team to implement and track best-in-class advertising campaigns across paid social, paid search, programmatic and connected TV

Optimize digital marketing and fundraising campaigns to maximize ROI across channels

Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance

Conduct audits of our clients' digital marketing efforts to determine past performance and set benchmarks for future efforts

Evaluate emerging tactics and techniques. Provide thought leadership and perspective for adoption where appropriate

Research and stay up to date on what's happening in and around the industry to learn about current content trends, develop unique ideas and anticipate consumer needs

Qualification

Digital marketing strategiesEmail marketing campaignsDigital advertising channelsData-driven thinkingWebsite analytics toolsCreativeStrategicIntuitiveCommittedConfidentPassionateCuriousFriendly

Required

Bachelor's or Master's degree in a related field

5-8+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required)

Experience creating effective conversion driven strategies and campaigns that map marketing activities to steps in the user journey/funnel

Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS

Experience working within a variety of email marketing platforms and tools

Strong understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives

Strong analytical skills and data-driven thinking

Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.)

Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings

Up-to-date with the latest trends and best practices in digital marketing