The Coca-Cola Company · 1 day ago
Director, Shopper Creative
US - GA - Atlanta
Full-time
Hybrid
Lead/Staff, Director/Executive
$169K/yr - $200K/yr
5+ years expThe Coca-Cola Company, a global leader in the beverage industry, is seeking a Director, Shopper Creative for our Water and Tea portfolio of brands. This role involves leading creative strategy and execution for shopper campaigns, collaborating with various teams to drive brand growth and consumer engagement in both traditional and digital retail spaces.
Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing
No H1B
Responsibilities
Lead creative excellence beyond charter briefs, serving as the single point of contact for retail and shopper executions between creative strategy, category, and localization teams
Lead creative strategy for shopper across brands in the portfolio
Collaborating with the Creative Strategy and Brand/Category teams to define opportunities for brand growth and together build plans to translate those opportunities into shopper campaigns
Develop engaging creative briefs and lead agency partners in the creative process, identifying innovative ways for consumers to engage with our brands in traditional and digital retail spaces
Managing the development of the storytelling of the portfolio of brands, ensuring consistency through various forms of content amplified at multiple connection points
Push internal cross-funtional and agency partners for digital first experiences that continue taking our brand in the leading-edge experiences for shoppers and consumers
Amplifying the Global Core Creative Ideas for global and regional projects into contemporary communications, that unlock future brand growth and excite consumers to build Brand Love ( i.e. Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets etc)
Working with counterparts in other OUs to help develop and execute cohesive brand/category Creative Strategy
Develop inspiring commerce briefs that connect business objectives, shopper insights and retail opportunities resulting in best-in-class Playbooks to enable System execution of programming
Lead omnichannel shopper strategy and creative development in partnership with agency teams, ensuring creative excellence to drive purchase in-store and online
Serve as an omnichannel SME and trusted partner across internal and agency teams to ensure programs are seamlessly executed across channels and delivered on-time and on-budget
Qualification
Required
5+ years creative content/marketing experience
Deep consumer understanding, cultural trends, current and future business needs and experience in leading internal and agency teams
Demonstrate ability to develop creative strategy and execution plans
Skilled in translating business needs and consumer/shopper insights into impactful creative executions, with data-backed solutions that drive retail sales, category growth, and basket size
Ability to inspire and evaluate commerce strategy and creative based on strategic alignment, creativity, consumer impact and System needs
Understanding of System dynamics and commercialization to ensure successful sell-in and execution of commerce programs
Knowledge of shopper creative best practices to ensure all creative deliverables are optimized for the channel and placement
Stay ahead of trends in omnichannel commerce, consumer behaviors, and retail innovations to build compelling shopper programs for the future
Experience in shopper content development and production
Exceptional leadership, collaboration, and influencing skills to navigate cross-functional teams and inspire internal/external stakeholders
Ability to lead, inspire and develop teams
Preferred
Preferred creative or planning experience with world-class creative agencies and brands
Prior CPG experience preferred
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Company
The Coca-Cola Company
The Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1919-09-05IPO
Leadership Team
Henrique Braun
Chief Operating Officer
Jennifer Henry
Senior Vice President, Strategy and Corporate Development
Recent News
2026-01-16
Company data provided by crunchbase