Apply on Employer Site

Binding Minds Inc. (Certified Disability Owned Business Enterprise) · 1 day ago

Public Relations Communications Manager

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

8+ years exp

Binding Minds Inc. is a certified Disability Owned Business Enterprise, and they are seeking a Public Relations Communications Manager. This role is responsible for leading the strategy, development, and execution of high-impact marketing and business development campaigns aligned with the firm's goals and specific legal departments.

Human ResourcesInformation TechnologyRecruitingStaffing Agency

Hiring Manager

Sylvia George

Responsibilities

Lead the planning and execution of firmwide and department-specific marketing and business development campaigns

Collaborate with firm leadership, Clients & Markets Business Development, CORE, Competitive Intelligence, and other business professionals to align campaigns with established business priorities, including areas such as AI, Financial Services, Life Sciences, and Technology

Define campaign objectives, target audiences, budgets, messaging, timelines, and success metrics

Research and document baseline market perceptions of the firm and peer firms within each campaign focus area

Brief firm leadership on campaign strategy, rationale, messaging, channels, and timing

Secure leadership approval prior to campaign launch and incorporate required course corrections

Work closely with contributing lawyers, content marketing peers, and key stakeholders to ensure alignment

Develop and manage sector-specific campaigns that demonstrate deep understanding of industry trends and client priorities

Lead and project-manage the implementation of campaigns across digital, print, interpersonal, and other channels

Coordinate with Visual Communications, Digital, Communications, Media/PR, and related teams

Oversee the production, refresh, and distribution of campaign assets across all platforms

Integrate new and existing thought leadership as a core element of campaigns

Liaise with in-house Media/PR professionals to support content placement strategies

Incorporate client-specific elements into campaign outreach where appropriate

Drive message amplification through micro-exposures, including coordinated updates to bios and capabilities

Maintain strict control over campaign budgets to ensure efficient use of resources

Establish and track campaign metrics, including market perception, audience engagement, budget performance, and ROI

Monitor performance and provide periodic reporting to firm leadership

Work with the Competitive Intelligence team to leverage analytics and market data

Provide mid-campaign and post-campaign briefings to internal stakeholders

Create client-focused and industry-specific playbooks and best-practice guides

Partner with Pursuits and Pricing teams to support strategic RFP responses and win themes

Ensure adherence to firm standards while staying current on industry trends, tools, and technologies

Use insights from performance metrics to optimize future campaigns and evolve strategies

Actively support the firm’s Service Excellence initiative

Ensure high-quality service to internal teams, external clients, and vendors

Demonstrate professionalism and a 'can do' attitude in all communications and interactions

Qualification

Stakeholder EngagementAnalytical SkillsProject ManagementMicrosoft SuiteMultitaskingProfessional JudgmentWritten CommunicationVerbal CommunicationProblem-SolvingAttention to Detail