Property Meld · 1 week ago
Marketing Manager
Rapid City, SD
Full-time
Onsite
Mid, Senior Level
$70K/yr - $99K/yr
3+ years expProperty Meld is on a mission to radically improve property maintenance operations with intelligent software. The Marketing Manager will lead marketing initiatives to enhance customer understanding and adoption, ultimately driving Gross Revenue Retention through targeted campaigns and cross-functional collaboration.
Information TechnologyProperty ManagementSoftware
Responsibilities
Lead lifecycle marketing strategies tied directly to renewal readiness
Partner with Customer Success to reinforce value well ahead of renewal cycles
Use usage and engagement data to deploy targeted campaigns
Lead go-to-market planning and execution for new products, features, and enhancements with retention as a core success measure
Develop clear positioning and messaging grounded in customer needs and renewal drivers
Translate product roadmap investments into simple, compelling customer narratives to enable Sales and Customer Success with messaging and assets that reinforce ongoing value
Build targeted, data-informed campaigns that accelerate the adoption of retention-driving features
Identify adoption gaps tied to churn risk and create programs to close them
Partner with Customer Success to improve onboarding, time to value, and early lifecycle health
Own customer communications, including Maintenance Minute, Monthly Meld, feature announcements, in-app messaging, and lifecycle flows
Ensure every communication reinforces value, progress, and long-term commitment
Activate customer advocacy through testimonials, case studies, and references
Serve as the glue between what we build and how customers adopt and retain value
Collaborate closely with Product, Customer Success, and Sales around retention goals
Align launches, messaging, and lifecycle programs to a shared Gross Revenue Retention outcome
Qualification
Required
3 to 5 plus years in marketing, customer psychology, communications, or product marketing roles
Experience with marketing that influences customer behavior, adoption, retention, and loyalty, even if it was not labeled as SaaS or GRR
Strong storytelling and positioning skills with the ability to simplify complex ideas into clear, compelling outcomes
An analytical mindset that leverages data to guide decisions, measure impact, and improve performance
Experience working with tools like CRMs, HubSpot experience is preferred
A customer-first mindset and the ability to collaborate across teams to get results
Located in or willing to relocate to Rapid City, SD. This is an in-office role
Preferred
HubSpot experience
Benefits
Medical, dental, vision, and 401k
$25,000 company-paid life insurance
3 weeks PTO, frontloaded
1 week Meld Cares PTO
Company
Property Meld
Property Meld is a property management maintenance solution that streamlines and automates the maintenance process.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$20.73MKey Investors
Frontier GrowthBadlands Capital
2023-01-25Series B· $15M
2022-06-01Series A· $3.7M
2022-06-01Debt Financing
Leadership Team
Ray Hespen
CEO & Co-founder
David Kingman
CTO
Recent News
2025-04-08
Company data provided by crunchbase