Synergy360 LTD · 2 days ago
Retention & Promotions Specialist
United States
Full-time
Remote
Entry, Mid Level
2+ years expSynergy360 LTD is dedicated to empowering businesses through customer support, marketing, and strategic consulting. They are seeking a Retention & Promotions Specialist to develop strategies for player engagement and retention in the online casino sector, utilizing data-driven insights to enhance player experience and loyalty.
Marketing & Advertising
Responsibilities
Develop and implement comprehensive retention strategies to keep players engaged and loyal to the casino
Design, execute, and manage targeted promotions and campaigns to drive player engagement and increase activity
Participate to the development and management of loyalty programs to reward player loyalty and enhance the overall player experience
Analyze player data and behavior to identify trends and opportunities for improving retention and engagement strategies
Use or define segments of the player base to create personalized retention and promotion campaigns tailored to different player groups
Monitor the performance of retention and promotional campaigns, making data-driven adjustments to optimize results
Work closely with all the marketing, product, and customer support teams to ensure a seamless and integrated approach to player retention
Prepare regular reports on retention metrics, campaign performance, and key insights to inform strategic decisions
Develop and plan retention campaigns and promotions based on player data and trends
Monitor and analyze player activity and engagement to identify opportunities for improvement
Create and execute personalized communication plans to engage and retain players
Collaborate with the marketing team to align retention strategies with overall marketing goals
Analyze the effectiveness of campaigns and promotions, making data-driven adjustments as needed
Manage the loyalty program, ensuring it is attractive and rewarding for players
Prepare and present reports on campaign performance, retention rates, and player satisfaction
Respond to player feedback and adjust strategies to enhance the player experience
Qualification
Required
2–3 years of experience in Retention, CRM, or Promotions roles (iGaming, eCommerce, Marketing Services, Entertainment industries experience preferred)
Proven experience managing player retention campaigns, loyalty programs, and promotions
Strong analytical skills to interpret customer data and optimize campaigns
Familiarity with CRM and CMS tools, and knowledge of marketing, content, and social media strategies
Ability to design engaging promotions, personalized campaigns, and assist with content strategy (style guides, tone-of-voice)
Excellent communication, project management, and collaboration skills
Detail-oriented, proactive, and data-driven, with a focus on continuous improvement
Experience with campaign performance metrics (retention rate, LTV, churn, ROI) is a plus
Benefits
Health Insurance
Lunch Allowance
Paid leaves
Other benefits as per company benefit plan
Company
Synergy360 LTD
11-50 employeesFunding
Current Stage
Early StageCompany data provided by crunchbase