Vanguard Charitable · 1 week ago
Head of Marketing
Malvern, PA
Full-time
Onsite
Director/Executive
7+ years expVanguard Charitable is seeking a Head of Marketing to lead and execute strategies that drive demand and growth. The role involves managing a team of marketing professionals and overseeing various marketing initiatives to enhance brand awareness and market share.
Association
Responsibilities
Builds and manages a diverse and high-performing team of 10 marketing professionals and third-party partners and agencies. Provides guidance, training and motivation to develop internal staff. Hires, evaluates, and counsels personnel. Establishes environment in which ideas and feedback are readily and frequently shared
Leads team and manages $1M budget to execute on strategies to increase lead acquisition and conversion across target channels and audiences. Leverages paid and unpaid digital strategies such as SEO, SEM, email marketing, social, and content marketing to attract and engage potential clients. Motivates team to innovate and experiment with strategies
Identifies and pursues new business opportunities through innovative marketing campaigns and strategic partnerships. Collaborates with sales teams to ensure alignment and maximize growth potential
Creates and executes marketing initiatives to nurture and expand existing customer relationships. Develop targeted campaigns to drive upsell and cross-sell opportunities, enhancing customer lifetime value
Oversees and approves all marketing materials and messaging. Communicates and negotiates with Vanguard Charitable counsel for review and acceptance of communications, programs, and thought leadership. Partners with Consumer Experience on client communication needs
Positions the company as an industry leader by supporting the development of thought leadership and strategic brand partnerships, showcasing Vanguard Charitable’s expertise. Serves as company spokesperson and leads relationship with third-party public relations firms
Measures and reports on the performance of marketing strategies and assesses against organizational goals to optimize strategies and improve ROI
Seeks out ways to gain insight into market motivations and client needs. Active member of marketing and communications communities to further hone and develop skills and incorporate relevant techniques into Vanguard Charitable marketing practices
Develops and maintains strong inter-department relationships to drive shared goals, enable positioning and promotion of VC’s services and products to key audiences, and keep internal stakeholders apprised of progress to goals
Contributes to enterprise strategy and priorities as a member of the Leadership Team
Leads and participates in special business-wide projects as requested
Qualification
Required
College degree or equivalent combination of training and experience in marketing and communications
Minimum of seven years of demonstrated marketing/communications experience in roles with progressive responsibility
Minimum of five years demonstrated leadership experience
Experience working with a customer relationship management software, such as Salesforce
Is adept at quickly grasping complex issues and anticipating both the short term and long-term implications of decisions
Ability to synthesize complex information for the purpose of making quality decisions with a balance view of client and business
Proven aptitude for using data in decision-making
Proven success collaborating with a team to deliver a project or initiative
Exceptional written and verbal communication skills
Excellent project management and prioritization skills
Preferred
Master's degree preferred
Experience working for or with wealth management and financial services clients preferred
Company
Vanguard Charitable
Vanguard Charitable is a top U.S. grantmaking organization
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Froehlich, CPA, MBA
Chief Financial Officer
Ann Gill
Chief Philanthropic Officer
Recent News
2025-11-05
Company data provided by crunchbase