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Easton Select Group · 1 day ago

Digital Marketing Specialist

South Easton, MA

Full-time

Hybrid

Mid Level

Easton Select Group is a leading provider of pool services and backyard leisure products, with a focus on quality and innovation. They are seeking a Digital Marketing Specialist to develop and execute brand strategies, manage marketing campaigns, and enhance brand visibility while collaborating with internal teams to maintain a cohesive brand identity.

Building Maintenance

Responsibilities

Develop and manage the annual marketing campaign calendar, structured with monthly goals segmented by organic growth, brand positioning, and talent recruitment

Work with the Social Media Manager (SMM) to ensure strategies and content align those goals

Track and measure progress against monthly goals, leveraging analytics to monitor performance for organic engagement and brand visibility

Provide regular reporting and insights to leadership, highlighting successes, areas for improvement, and actionable recommendations to keep campaigns on track

Develop and execute multi-channel paid media strategies (search, social, display) to attract new prospects for services and plunge pools

Implement geo-targeting tactics across paid social and search campaigns to reach audiences by location, service area, and demographic relevance

Support the creation of corporate/branding videography and photography

Ensure redesigned websites and landing pages reflect the new service brand identity

Align digital campaigns and assets with brand positioning guidelines

Optimize content and keywords to improve organic search visibility, traffic and lead quality

Work closely with the website developer to ensure proper redirects and technical elements during migrations

Manage 13+ websites across multiple brands, ensuring timely updates and creation of landing pages for email, social media and paid campaigns

Lead website migrations to new hosting environments during M&A transitions, minimizing downtime and ensuring data integrity

Collaborate with web developers to redesign acquired company websites, optimizing for user experience and accessibility

Integrate service-specific content into the new services website to deliver a seamless and intuitive customer experience

Conduct comprehensive digital inventories of all assets, including websites, domains, social media accounts, videos, and images

Organize and optimize asset libraries for easy access and efficient use across marketing and operational teams

Monitor and analyze campaign performance by geographic segment, adjusting bids and budgets to improve efficiency and scale high-performing regions

Collaborate with the HubSpot consultant to ensure lead workflows, KPI dashboards, and reporting systems are properly aligned with goals and analytics requirements

Prepare detailed digital performance reports and dashboards to optimize results