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POLITICO · 1 day ago

Senior Director of Marketing, POLITICO Live

Arlington, VA

Full-time

Onsite

Director/Executive

10+ years exp

POLITICO is a leading media organization committed to nonpartisan journalism, and they are seeking a Senior Director of Event Marketing to lead the marketing strategy for POLITICO Live. This role involves growing audiences for events, developing content and campaigns, and ensuring measurable business results.

NewsPolitics

Responsibilities

Build the annual and event‑level marketing strategy to drive qualified registration and attendance for in‑person events across different markets

Re-imagine the technology and workflows necessary to grow our business while collaborating efficiently with our centralized marketing department and audience/data teams.This individual would own any potential system migration and consider data integrations across the organization, such as how best to leverage our on-site Registration initiative to benefit our in-person event audience

Segment audiences and develop positioning, messaging, and value props tailored to policymakers, industry leaders, advocates, and other priority cohorts

Identify and develop go‑to‑market approaches for new and emerging markets; size opportunities, pilot programs, and scale what works

Work closely with video and online audience teams to build comprehensive and thoughtful social media campaigns – for both news content and brand content coming out of events

Maintain a strong understanding of industry trends and developments; recommend enhancements for promotion and audience engagement – update team regularly on what our competitors are doing

Own integrated, full‑funnel campaign plans (email, paid/organic social, search, web, partner and affiliate marketing, media placements, and on‑site activations)

Manage pre‑event demand generation, on‑site attendee experience, and post‑event engagement and amplification, including replays, highlight clips, and content syndication

Work closely with client management on integration of partner branding and messaging in event promotion and audience engagement, and manage deliverable timelines

Build and manage event marketing calendars and timelines; ensure on‑time, on‑brand delivery

Create event‑specific content and marketing assets: landing pages, emails, ad copy, social posts, one‑pagers, speaker graphics, sizzle reels, and post‑event recaps

Ensure brand consistency, clear calls‑to‑action, and accessibility across formats

Partner closely with Sales, Product Marketing, Editorial/Programming, Communications, and Event Production to align goals, audiences, and success metrics

Coordinate with the Client Management Team on partner deliverables and sponsor amplification; support sales enablement with toolkits and performance reporting

Work closely with Data & Insights and Professional Subscription teams on audience data management and hygiene, integrating event audiences into full POLITICO audience journey

Define and track KPIs (registrations, attendance, audience quality, engagement, conversion, pipeline/ROI, CAC/LTV for paid channels)

Build dashboards and deliver actionable readouts with clear test‑and‑learn recommendations to inform future programming and investments

Oversee event marketing tech stack (e.g., Cvent/Splash)

Lead in processing payroll every two weeks, currently in Workday

Collaborate with the Human Resources (HR) team to ensure all inputs or updates are included in the payroll

Ensure accuracy in computing wages, taxes, withholdings and deductions

Partner with HR and Finance to process non-time related payments such as bonuses, severance, vacation payouts and taxable fringe benefits as needed

Ensure compliance with all federal, state, and local payroll regulations

Work with vendor’s payment services to ensure tax liability funding and quarterly tax filing is reconciled, investigate variances and make corrections as necessary

Create and validate Quarterly and Annual Reports within statutory deadlines

Serve as the main point of contact for payroll queries from employees

Reconcile the payroll accounts and resolve payroll discrepancies

Work with HR and Finance to identify and implement process improvements to streamline transactions and improve controls

Provide support for year-end and 401(k) audit requests

Other duties as assigned

Qualification

Event MarketingAudience GrowthCampaign ManagementData AnalysisMarketing PlatformsSocial Media OptimizationProject ManagementCommunication SkillsCollaborationStrategic ThinkingOrganizational Skills

Required

Proven experience in event marketing and project management; track record driving attendance and engagement for both in‑person and online audiences

Strong understanding of social media platforms and products optimization on each

Strong strategic thinking and analytical skills; adept at building plans from audience insights and market data

Excellent organizational and time‑management abilities; comfortable prioritizing across multiple concurrent projects and deadlines

Proficiency with marketing and analytics platforms such as Google Analytics/GA4; event management tools (e.g., Cvent, Splash); CRM/MA (e.g., Salesforce, Marketo)

Outstanding communication and writing skills with the ability to craft compelling, on‑brand content

Collaborative, low‑ego working style with experience influencing cross‑functional stakeholders

10+ years of relevant experience; media, policy, or B2B events background is a plus