Glidewell Dental · 1 week ago
Marketing Operations & Automation Manager
Irvine, CA
Full-time
Onsite
Senior Level
$93K/yr - $110K/yr
5+ years expGlidewell Dental is seeking a Marketing Operations & Automation Manager to lead projects that integrate marketing systems within their tech stack. The role involves optimizing marketing workflows, managing data from external partners, and ensuring efficient processes to drive measurable revenue growth.
BiotechnologyDentalManufacturingMedical
Responsibilities
Help lead projects that position our marketing systems at the center of the ecosystem, integrating the broader tech stack to ensure a seamless flow of campaign and lead data into measurable insights that drive revenue attribution and optimization
Owns and evolves marketing workflows and system integrations across Workfront, CRM, AEM, Email Service Providers, Tableau, and other related systems
Evaluates, implements, and optimizes marketing tools and workflows to maximize productivity, ensuring processes are efficient, effective, and synergistic across delivery channels
Partners with product managers, email and web teams, and others to manage intake, prioritization, and capacity planning
Ensures data from external marketing partners is captured, analyzed, and actively optimized to drive measurable revenue growth and improve marketing ROI
Drives governance processes across channels and vendors to ensure consistency in taxonomy, process compliance, and data integrity
Supports executive stakeholders by fielding requests, providing project insights, communicating updates, and serves as the point of contact
Coordinates the end-to-end marketing cadence through the automation and management of integrated campaign calendars
Communicates regularly with appropriate stakeholders to set expectations and remain in alignment with the status of initiatives
Identifies and addresses operational roadblocks or deficiencies to mitigate risks and ensure alignment with company goals
Develops and maintains marketing automation workflows that connect marketing efforts to CRM, Workfront, Email Provider Systems, GA4, Tableau, AEM, and other platforms
Partners with developers or IT when needed to enable system enhancements or troubleshoot automation flows
Supports scalable testing and QA of marketing workflows, including URL builders, data tagging, landing page, form routing, and nurture sequences
Acts as a power user and internal consultant for Workfront, Tableau, and marketing’s broader tool ecosystem
Works cross-functionally to connect marketing activities with performance outcomes (ROI, attribution, velocity)
Monitors campaign lifecycle performance and identifies areas for optimization
Creates documentation and toolkits to reinforce adoption of best practices across marketing channels
Establishes, maintains, and improves standardized operating procedures (SOPs) for marketing processes across product lines and entities, promoting consistency and quality
Designs SOPs for managing campaign metadata and automation triggers such as form completions, campaign launches, and lead scoring
Creates and enforces SOPs for campaign setup such as tagging, UTM structure, asset routing, tracking, and reporting
Identifies, creates, implements, and conducts comprehensive training programs on marketing best practices, technologies, and workflows to ensure department is proficient in marketing systems and tools
Develops and leads training sessions to onboard teams onto new tools, processes, or SOPs
Ensures the department effectively utilizes new software features by conducting ongoing training forums
Fosters a culture of continuous learning and improvement by encouraging departments to stay informed of program releases and updates
Partners with finance to align budget tracking with campaign planning and reporting
Tracks expenditures and budget performance, providing insights into budget variances and cost-saving opportunities. Assists management in generating and auditing department budget reports for consistency and accuracy
Manages and prioritizes department resources and work assignments, ensuring optimal workload distribution and collaboration to achieve operational and departmental objectives
Advises management on organizational structure and resource allocation to maximize content production quality and return on investment (ROI)
Interfaces with internal and external customers on any process-related matters, as needed
Perform other related duties and projects as business needs require, at the direction of management
Qualification
Required
Minimum five (5) years in Marketing Operations, Digital Marketing, Marketing Automation or relevant experience
Prior experience working with tools such as Workfront, Tableau, Email Service Providers, CRM systems, AEM, GA4, and tagging platforms, required
Prior experience building and maintaining automated campaign workflows or integrations, required
Prior experience working with campaign tagging frameworks (UTMs), lead source attribution, and cross-platform data mapping, required
Preferred
Bachelor's Degree in Business, Marketing, Communications, Information Systems, or related field preferred
Prior experience with marketing CMS platforms like Adobe Experience Manager (AEM), preferred
Prior experience with structured data formats (e.g. JSON, XML, etc.) and campaign taxonomy best practices, preferred
Company
Glidewell Dental
Glidewell is America’s largest digital dental lab, pioneering industry-first innovations that expand what’s possible in restorative dentistry.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Sergei Azernikov
VP of CAD/CAM Software Development
Recent News
EIN Presswire
2025-09-12
2025-05-17
Company data provided by crunchbase