Continuum Solutions · 1 week ago
Vice President Marketing
Houston, TX
Full-time
Onsite
Director/ExecutiveContinuum Solutions is a boutique, strategic retained search firm based in Houston, TX. They are seeking a Vice President of Brand Marketing to lead brand growth and top-of-funnel demand generation, focusing on elevating the brand and driving meaningful traffic and lead generation.
Information Technology & Services
Hiring Manager
Elizabeth L.
Responsibilities
Own and evolve the brand strategy, voice, and market positioning
Act as a consumer advocate, ensuring messaging is clear, educational, and trust-building
Lead efforts to educate the market on the service and the broader landscape it operates in
Drive top-of-funnel growth through brand-led demand generation initiatives
Increase website traffic, inbound interest, and qualified leads
Develop campaigns that create step-change awareness (not incremental gains)
Lead and develop the marketing organization, partnering closely with the Director of Marketing
Collaborate cross-functionally with leadership, operations, analytics, and internal stakeholders
Provide direction and oversight to junior marketing resources via the Director
Own and manage the marketing budget
Make disciplined, high-impact allocation decisions in a constrained budget environment
Partner with leadership to justify and plan for future budget expansion
Translate business goals into clear marketing strategies and execution plans
Balance long-term brand building with near-term demand generation
Build processes that scale with the business while maintaining agility
Manage outsourced partners/agencies (e.g., SEO, SEM, digital, content, creative, etc.) and define what should be insourced vs. outsourced over time
Own prioritization and coordination of website/IT development requests tied to marketing needs
Qualification
Required
Proven B2C / consumer marketing leader, ideally in a service-based business
Track record building and scaling a brand that requires consumer education and trust
Comfortable operating in a 'build it' environment with imperfect data and limited resources
Tenure matters less than impact and ownership
Strong brand strategy, positioning, and storytelling capabilities
Demonstrated success driving top-of-funnel growth and awareness in B2C organizations
Strategic thinker who can also execute and drive outcomes
Confident leader and coach who elevates the team around them
Comfortable partnering directly with executive leadership
Consumer-first mindset
Scrappy, pragmatic, and results-oriented
Comfortable with ambiguity and building structure where it doesn't yet exist
Motivated by building something meaningful rather than inheriting a fully-built machine
Benefits
Relocation package available to candidates within the state of Texas
Company
Continuum Solutions
We understand the search for the perfectly-matched candidate can be overwhelming.
Founded in 2014
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Carly Dugan
Founding Partner
Company data provided by crunchbase