Optiv · 8 hours ago
Sr. Manager, Regional Marketing Programs | Remote, USA
United States
Full-time
Remote
Senior Level, Lead/Staff
10+ years expOptiv Security Inc. is a company focused on cybersecurity solutions, and they are seeking a Sr. Manager for their Regional Marketing Programs team. This role is responsible for overseeing the team, collaborating with various marketing functions, and implementing regional marketing strategies to drive revenue and increase brand awareness.
ConsultingTraining
Responsibilities
Collaborate with the Sr. Director of Marketing Programs and Client Experience to devise comprehensive strategic regional marketing plans that incorporate regional activities, alignment with corporate national campaigns and brand initiatives
Engage and work with other areas of marketing (demand gen, solution management, brand and comms, marketing operations) to carry out the execution of strategies and tactics
Primary liaison between the Regional Marketing Programs team and Marketing Programs leadership team
Partner with Sales GTM team, AVPs and Regional Sales Directors to understand their business needs and create marketing activities that align with national objectives and regional goals and priorities
Develop strategic regional marketing programs, aligned to Optiv solutions, and lead the regional marketing team in their execution
Drive Services engagements and awareness in regional marketing motion
Responsible for the training, management, and development of assigned Regional Marketing Programs Managers
Assess challenges of the field and Regional Programs Managers and create solutions to address those challenges
Work with the partner alliances team to determine partner OEM partner involvement and funding
Responsible for oversight of team communication to sales team including, marketing initiatives, ongoing campaigns, website tools, upcoming regional programs, etc
Liaise regularly with Optiv’s expansive OEM partner ecosystem
Work with Optiv’s OEM Partner community to devise and execute joint marketing plans supporting key business initiatives, technology plays and co-innovation opportunities
Intimately understand and leverage available partner funding (MDF, Co-Op, BDF, etc.) to optimize activity effectiveness
Manage regional marketing budgets, and assess priority, impact, and feasibility for regional third-party events and conferences
Activity analysis and ROI tracking
Manage the post event/campaign/activity debrief process to determine effectiveness of each regional marketing program
Qualification
Required
Minimum 10 years field marketing/sales support experience
Experience successfully managing a remote team of regional marketers as well as directly working with a sales team
Experience in the cybersecurity industry and understanding of its complex B2C sales cycles and marketing's impact on the business
Oversee from inception to completion campaign plans including audience target identification, campaign project plans/deliverables/owners, budgeting, and post-campaign reporting
Strong communication skills, able to build and maintain relationships and build rapport
Ability to present to different levels of the organization - Ensure strong communication with key stakeholders by creating a high level of awareness, excitement and adoption of marketing programs and resources
Strong team player, with the ability to work with multiple stakeholders and work cross functionally. with teams to facilitate involvement (customer marketing, product, presales, sales, SDRs, etc.)
Demonstrated analytical, organizational, negotiation, and project management skills
Strong working knowledge of Salesforce, Marketo, NetSuite, Splash, Domo
Budget management experience
Bachelor's degree in marketing, business, communications, or equivalent area of study
Benefits
Work/life balance
Professional training resources
Creative problem-solving and the ability to tackle unique, complex projects
Volunteer Opportunities. “Optiv Chips In” encourages employees to volunteer and engage with their teams and communities.
The ability and technology necessary to productively work remotely/from home (where applicable)
Company
Optiv
Optiv is a cyber security solutions provider in North America that help clients plan, build and run successful cyber security programs.
1001-5000 employees
H1B Sponsorship
Optiv has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (8)
2023 (9)
2022 (11)
2021 (20)
2020 (12)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
CVC Capital PartnersSverica Capital
2023-05-31Debt Financing
2017-01-01Series Unknown
2016-12-05Acquired
Leadership Team
Julie Talbot-Hubbard
Senior Vice President, Cyber Protection and Identity
James Turgal
Vice President, Cyber Risk, Strategy & Board Relations
Recent News
MarketScreener
2025-11-12
Company data provided by crunchbase