Bauer Hockey · 1 week ago
Bauer/ Cascade Maverik: New Business Strategist
Exeter, NH, US
Full-time
Hybrid
Mid Level
3+ years expPeak Achievement Athletics is a leading global sports brand committed to developing innovative sports equipment. The New Business Strategist will work with brand teams to identify growth ventures and develop new concepts for Bauer Hockey and Cascade Maverik Lacrosse.
Consumer GoodsManufacturingSporting GoodsSports
Responsibilities
Identify emerging trends, technologies, and category disruptions within strategic domains that are adjacent or Hockey and Lacrosse hardgoods
Partner with and/or consult insights leader to conduct primary and secondary research (surveys, interviews, desk research, social listening) to uncover customer needs, pain points, and behaviors
Translate insights into clear problem statements that guide new business concepts
Design and execute lean experiments: consumer/retailer feedback, with the skillset to conceive of and create web-based tools to test and capture feedback on new ideas (e.g., prototype testing, A/B tests, usability studies, and pilots)
Convert findings into actionable recommendations
Collaborate with internal and external product and design teams to shape pilot requirements grounded in validated insights
Distill complex research into compelling narratives that drive data-driven decision-making
Build insight repositories, dashboards, and knowledge hubs to foster organizational learning
Develop market sizing (TAM), growth forecasts, and commercialization paths
Quantify and prioritize plays: Size value; develop theses with targets and proof plans
Assess operational models (build, buy, partner) and prioritize ideas based on feasibility, strategic fit, and value potential
Frame strategic choices: recommend product/pricing/comp/policy change requests with supporting economics and risk perspectives
Enable decisions & execution: prepare decision briefs & handoff packages
Qualification
Required
BS in Business, Marketing, Economics, or related field- or equivalent years of relevant and related experience
3+ years of experience in management consulting or strategy roles
Proven ability to synthesize insights into actionable strategies and influence stakeholders at all levels of the organization
Familiarity with market research methods, competitive analysis, and early-stage business modeling
Strong analytical skills with proficiency in Excel and comfort with data-driven decision-making
Excellent communication and storytelling skills to translate complex insights into clear narratives
Ability to work in a fast-paced, dynamic environment
Adjust quickly to changing priorities and business needs
Travel as needed and/or required by essential job functions
Preferred
MBA is a plus
Experience with CPG, manufacturing, retail or apparel a plus
Passion for Hockey & Lacrosse is a plus
Experience applying AI tools / workflows to business development activities to maximize efficiency
Benefits
401(k) plan with employer match
Paid parental leave
An employee discount program on apparel and gear
Casual & hybrid work environment
Company
Bauer Hockey
Bauer Hockey is the world's designer, developer, manufacturer and marketer of ice hockey equipment.
201-500 employees
H1B Sponsorship
Bauer Hockey has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
2023 (1)
2021 (1)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
unknown2008-02-21Acquired
Leadership Team
Sarah Huntington
Senior Manager, HR Business Partner
Recent News
2025-09-23
startupticker.ch
2025-09-18
Company data provided by crunchbase