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Wella Company · 5 hours ago

Manager, Brand Activation Technology & AI Ecosystem

New York, NY

Full-time

Hybrid

Mid, Senior Level

$120K/yr - $132K/yr

5+ years exp

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands. They are seeking a marketing leader to pioneer the use of AI in their brand-activation ecosystem, focusing on technology enablement, content development, and marketing activation strategy.

BeautyCosmetics

H1B Sponsor Likely

Responsibilities

Support in defining the role of AI in brand activation and how it can make us faster, more relevant, and more efficient

Define how the brand can “win with AI” — ensure our presence in LLMs, conversations, and consumer journeys

Build a roadmap for integrating AI into brand activation, campaigns, and toolkits

Partner with the Central AI & Digital hub to adopt new technologies quickly and tailor them for RH

Work hands-on with Pencil AI and other generative tools to create brand-right content (social, e-commerce, education, toolkit enhancements)

Create content based on real-time trends, QBR insights, and data signals, ensuring output is fast, relevant, and market-ready

Support agencies and internal teams with AI-first production

Pilot and scale AI-led activations with speed and agility

Act as a pioneer: continuously explore emerging AI tools, test them, and bring back learnings

Share inspiration, best practices, and practical how-to guides with global and local teams

Partner with agencies, tech providers, and internal stakeholders to embed AI as part of how we work

Track and report on the performance of AI-driven content

Experiment with new formats and optimize based on results

Build benchmarks for efficiency and engagement gains

Qualification

AI Ecosystem StrategyContent DevelopmentAI Tools FamiliarityDigital MarketingCuriosityPassion for BeautyCollaborative MindsetDetail-oriented

Required

5 years of experience in brand activation, digital marketing, or content strategy

Curious, pioneering mindset: eager to test, learn, and push boundaries with new AI tools

Strong content sensibility, understands what makes assets engaging, on-brand, and effective

Hands-on, proactive, and detail-oriented: able to both think strategically and execute

Familiarity with AI tools (generative AI, personalization engines, marketing automation)

Collaborative and entrepreneurial, with a 'bias to action.'

Passion for beauty, culture, and innovation

Benefits

Health insurance

Life and disability insurance

401(k) retirement plan

Paid holidays

Paid time off (PTO)

Company

Wella Company

Glassdoor3.5

Wella Company is one of the world’s leading beauty companies,

Founded in 1880

Geneva, Geneve, CHE

5001-10000 employees

https://www.wellacompany.com/

H1B Sponsorship

Wella Company has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2021 (2)

2020 (3)