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Liaison · 3 days ago

Strategy & Positioning Specialist

United States

Full-time

Remote

New Grad, Entry Level

$60K/yr - $70K/yr

Liaison is a company that has supported higher education institutions for three decades, focusing on enhancing enrollment through various services. The Strategy and Positioning Specialist will contribute to sales enablement and go-to-market initiatives by combining analytical thinking, market intelligence, and creativity to strengthen the company's competitive positioning.

Continuing EducationCRMDirect MarketingEdTechEnterprise ApplicationsHigher EducationMOOCSTEM Education

Responsibilities

Go-to-Market (GTM) and Product Positioning and Messaging: Regularly assist in the development of product positioning and messaging for Liaison for new products and refinement of existing products to address market changes and dynamics

Market Research: Utilize market analysis, competitor research, and customer segmentation to identify any trends or messaging to uniquely position Liaison’s products and services

Product Expertise: Develop an expert grasp of Liaison’s products, buyers, institutions’ needs, and how Liaison compares against competition

Messaging & Positioning: Develop clear, compelling messaging and product narratives that communicate differentiation and resonate with target audiences

Content Development: Partner with content and design teams to produce appropriate product-related materials

Collaboration: Work closely with the product team to understand the roadmap and translate technical details into customer-facing benefits

Company-Wide Support: Support the wider Liaison offices for support at events, webinars, trainings, etc. as needed

Qualification

Market ResearchCompetitive AnalysisCustomer SegmentationAnalytical SkillsWritten CommunicationVerbal CommunicationProject ManagementMicrosoft OfficeCreative ThinkingCross-Functional Collaboration

Required

Bachelor's Degree in Marketing, Business, Communications or related field

Strong understanding on conducting market research, competitive analysis and customer segmentation in the higher education space

Excellent written and verbal communication skills

Ability to work in cross-functional teams and manage multiple projects in a face paced environment

Creative thinker with strong problem-solving and analytical skills

Proficient in Microsoft Office (Excel, Word, PowerPoint)

Company

Liaison

Liaison helps higher education institutions identify, recruit, and enroll best-fit students with improved outreach, application, and enrollment processes.

Founded in 1991