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Primo Brands · 8 hours ago

Sr. Manager, Channel Development

United States

Full-time

Remote

Senior Level

$121K/yr - $150K/yr

5+ years exp

Primo Brands is a leading branded beverage company in North America focusing on healthy hydration. They are seeking a Senior Manager, Channel Development to develop channel strategies, optimize performance, and support the sales team in key customer negotiations.

ConsumerFood and BeverageWaterWater PurificationWater Transportation

Responsibilities

Develop channel strategies and lead channel business analysis to identify major business-building initiatives and key channel messages for Supermarket channel

Create strategies to optimize performance - best in class assortment, POS, pricing, display, and promotions

Support development of selling messages and campaigns to the channel and customers, providing direction to help accomplish Channel Sales Drivers

Assist Sales team in planning and preparing for key customer negotiations and the handling of objections of these messages and initiatives

Act as a liaison between Sales, Omni Shopper Marketing and Marketing for planning as it pertains to merchandising calendar events, new item launches, asset development and media planning

Lead Integrated Commercial Planning process for core channels of responsibility, delivering annual 4P playbooks and national sales meeting channel plans

Work with the Marketing and Sales teams to create revenue growth-driving initiatives

Work with Finance and Pricing teams to develop and enforce pricing guardrails, price/pack/architecture, and promotional planning and ROI

Lead gap closing initiatives for the channel and develop strategies and tactics to achieve annual plan

Participate in planning and execution of JBP conversations and key customer meetings

Responsible to achieve financial commitments to the company by leading the efforts of the strategy team to execute go-to-market channel strategies

Partners with RGM & Finance teams to maximize trade investment and oversee the development of trade plans aligned with marketing objective and channel strategies

Synthesizes customer strategies with brand strategies to maximize results for both customer and company

Participates in special projects as assigned

Qualification

CPG experienceSales experienceExcel skillsPowerPoint skillsSyndicated DataTrade marketingShopper marketingData synthesisPresentation skillsCollaboration skills

Required

Education: Bachelor's Degree

Years of experience: 5+ CPG; 3+ years of sales experience strongly preferred

Able to synthesize data from a variety of sources

Ability to collaborate with cross functional team and bring different groups on the table

Exceptional Excel & PowerPoint skills

Presentation skills: present data accurately and with credibility

Sales, trade marketing, shopper marketing experience

Syndicated Data (Nielsen/IRI) Measures and systems

Interaction with customers and customer managers

Candidates must possess strong English language skills to effectively communicate with customers and provide exceptional service

Company

Primo Brands

Primo Brands™ is a leading North American branded beverage company with a focus on healthy hydration, delivering sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in every state and Canada.

Founded in 1952

Tampa, Florida, USA

10001+ employees