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MN Custom Homes · 4 hours ago

Lead Brand & Communications Manager

Bellevue, Washington

Full-time

Onsite

Senior Level, Lead/Staff

$110K/yr - $165K/yr

10+ years exp

MN Custom Homes is a premier luxury homebuilder dedicated to crafting residences of distinction. The Lead Brand & Communications Manager will elevate the brand presence, strengthen media relationships, and ensure consistent messaging across all channels while overseeing brand strategy and market research.

ArchitectureConstructionReal EstateResidential

Responsibilities

Brand Strategy – Shape and protect the company’s brand identity and values, ensuring a consistent and elevated presence across all communications and marketing channels

Public Relations – Build and maintain media relationships, oversee press releases and award submissions, and drive positive coverage that enhances the company’s reputation

Communications – Lead internal and external communications, including executive messaging, employee updates, and community relations, ensuring clarity and alignment with company values

Market Research & Insights – Conduct market research and analyze customer insights to inform strategy, strengthen positioning, and identify opportunities for growth. Drive market research to understand consumer preferences, NPS scores, target audiences, industry trends, and competitive landscapes

Collaboration & Leadership – Manage agency partners, align cross-department initiatives, monitor results, and provide recommendations for continuous improvement

Expansion – Work with company leadership to drive marketing and brand strategy as the company expands into new markets

Models and reinforces actions and behaviors consistent with the MN Custom Homes’ values, mission, and culture

Qualification

Brand managementPublic relationsMarket researchData analysisMarketing tools proficiencyCommunicationsOrganizational skillsCollaborative spiritGrowth mindsetClear communication

Required

Bachelor's degree required

10 years of marketing experience, specifically in Brand and/or Communications roles. Experience in ecommerce/digital marketing a plus

Experience working for a homebuilder is a plus

Exceptional organizational skills and the ability to manage multiple deadlines and priorities effectively

Clear and professional communication skills, both written and verbal

Strong analytical and problem-solving skills with the ability to interpret data and provide actionable insights

Strong understanding of data analysis and marketing performance metrics such as CTR, ROI, CPA, LTV

Proficiency in MS Office Suite

Preferred

Brand management experience, including working with brand agencies, creating brand identity, developing brand values/promise, and driving brand positioning

Demonstrated history of managing internal and external communications for a medium-sized company. This includes PR strategy/efforts/campaigns, press releases, and overseeing PR agency

Demonstrated experience in driving qualified traffic and leads through marketing campaigns, both online and offline, is a plus

Experience launching a company's brand into a new market/geography is a strong plus

Proficiency with marketing tools such as HubSpot, WordPress, Canva, Google Analytics, Asana, Survey Monkey, SalesForce, and others is a strong plus

Possesses a growth mindset, innovative thinking, and collaborative spirit