HP · 1 week ago
North America Account Based Marketing Strategist - Growth Categories
Vancouver, Washington, United States of America
Full-time
Onsite
Senior Level, Lead/Staff
$105K/yr - $162K/yr
8+ years expHP is seeking a strategic and technically skilled ABM Strategist to own the end-to-end ABM strategy for Growth categories in North America. This role involves driving measurable impact on Marketing Generated Opportunities and incrementality across all Business Units through personalized ABM journeys and effective measurement of key performance indicators.
ComputerConsumer ElectronicsHardwareIT InfrastructureSoftware
Responsibilities
Define and execute multi-touch, personalized ABM journeys for clusters of audiences across business units for growth categories like ACS, WXP and Poly
Align ABM programs with revenue goals and pipeline acceleration strategies
Oversee creation of dynamic content frameworks for personalized experiences
Implement real-time personalization using ABM platforms and AI-driven tools
Own and optimize ABM technology stack (Demandbase, 6sense, Terminus, Salesforce, Marketo/Eloqua)
Leverage data science models for predictive scoring, intent signals, and segmentation
Ensure MarTech interoperability for seamless targeting, personalization, and measurement
Design closed-loop lead management processes
Drive engagement through intent-based nurture streams and progressive profiling
Develop account-specific event strategies integrated into ABM journeys
Use event engagement data to trigger personalized follow-ups and pipeline acceleration
Define KPIs: MGO, pipeline contribution, account engagement score, and incrementality growth across business units
Real-time ABM performance tracking and ROI attribution
Account engagement score (intent signals, content consumption, event participation)
ABM program adoption across sales teams
ABM campaign velocity and SLA adherence
Martech utilization and data accuracy
Closed-won influenced by ABM programs
ROI on ABM investments and attribution accuracy
Qualification
Required
8+ years of commercial marketing experience with 5+ years of ABM experience at enterprise-level programs
Proven success in top technology companies and large enterprise account marketing
Advanced proficiency in ABM platforms (Demandbase, 6sense, Terminus), CRM (Salesforce), and MAP (Marketo/Eloqua)
Strong understanding of data science principles, predictive analytics, and intent-based targeting
Expertise in MarTech orchestration, API integrations, and ABM measurement frameworks
Strategic thinker with data-driven decision-making
Excellent stakeholder management and cross-functional collaboration skills
Benefits
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave (US benefits overview [https://hpbenefits.ce.alight.com/])
Company
HP is a manufacturer and seller of personal computers, printers, computer hardwares, and business solutions.
10001+ employees
H1B Sponsorship
HP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (193)
2024 (187)
2023 (190)
2022 (200)
2021 (178)
2020 (183)
Funding
Current Stage
Public CompanyTotal Funding
$5.25BKey Investors
U.S. Department of CommerceBerkshire Hathaway
2025-04-14Post Ipo Debt· $1B
2024-08-27Grant· $50M
2022-04-06Post Ipo Equity· $4.2B
Leadership Team
Alex Paranicas
Senior Director, Corporate Strategy
Andrew Bolwell
Chief Disrupter and Global Head of HP Tech Ventures
Recent News
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2026-01-24
Company data provided by crunchbase