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Gray Media · 17 hours ago

MEDIA EXECUTIVE - WJHG

Panama City, FL

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Gray Media is a multimedia company headquartered in Atlanta, Georgia, and they are seeking a Media Executive for WJHG in Panama City Beach, Florida. The role involves selling innovative marketing solutions across digital and broadcast platforms while driving revenue growth and managing client relationships.

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Responsibilities

Drive Revenue Growth — Achieve television and digital revenue goals set by the company through strategic development of new accounts and relationship building across the Panama City DMA, which includes nine Florida counties: Bay, Calhoun, Franklin, Gulf, Holmes, Jackson, Liberty, Walton, and Washington

Identify market opportunities, generate and follow through on sales leads (both warm and cold), and actively manage a pipeline of potential revenue that keeps your business flowing throughout the DMA territory

Lead the complete sales journey from prospect discovery through close, meeting new business revenue and budget goals with persistence and excellence

As an outside sales representative, you'll split your time between the field and our WJHG office, giving you the best of both worlds. Drive your own vehicle throughout the Panama City DMA, meeting clients face-to-face across our nine-county market, building strong community relationships, and enjoying schedule flexibility that balances in-office collaboration with client-facing time

Design, write, and present compelling advertising campaigns and marketing presentations while providing continuous, exceptional service to advertising agencies and direct accounts

Assess advertisers' marketing needs, develop customized proposals and presentations that demonstrate how WJHG can fulfill those needs through multi-media campaigns, creative commercial concepts, and promotional events

Provide expert insights, recommendations, and consultancy to build productive, long-lasting relationships that become partnerships

Deliver persuasive presentations to advertisers' key decision-makers in both written and visual formats that drive buying decisions

Maintain positive, collaborative relationships with clients and station personnel to ensure long-term partnerships and success

Manage client-chosen solutions and provide outstanding customer service that exceeds expectations

Maintain a consistent, healthy pipeline with strong velocity; forecast with accuracy monthly; and manage your book of sales revenue for retention and growth

Maintain a comprehensive understanding of local market ratings, competitive media landscape, station strengths, industry trends, and product knowledge across the Panama City DMA

Provide management with timely and accurate monthly, quarterly, and annual budget forecasts to support strategic planning

Develop reports as needed to track progress, insights, and client information

Master business systems and tools to manage client campaigns effectively, including CRM and client management software. Stay organized, efficient, and proactive in tracking client success and campaign performance

Communicate and collaborate effectively across all WJHG departments and support staff to ensure seamless service and support

Perform other job-related duties as assigned to support organizational goals

Qualification

Sales ExperienceDigital Product ExperienceCommunication SkillsTime ManagementProblem-SolvingCampaign DevelopmentClient Understanding

Required

Bachelor's degree preferred but not required

Minimum 2 years of professional sales experience OR a background or education in Business/Marketing

Excellent writing and verbal communication abilities with demonstrated capability in presentations, persuasion, and effectively conveying ideas to diverse audiences

Ability to manage your time effectively, prioritize tasks, and meet deadlines without constant supervision

Must possess excellent time management and organizational skills

Ability to use creativity to solve problems and develop innovative solutions in a fast-paced environment while remaining organized and solutions-focused

Ability to develop campaigns and motivate others to support organizational goals

A genuine desire to understand your clients and their businesses

Ability to work independently while thriving in a collaborative team environment

Preferred

Local media sales experience is highly preferred, but we provide comprehensive training resources to help the right individual get up to speed quickly on selling multi-platform media products

Experience selling digital products and strategies, including audience targeting, social media, PPC, and SEO, is preferred