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The Coca-Cola Company · 6 hours ago

Senior Director I, Creative Operations

US - GA - Atlanta

Full-time

Onsite

Director/Executive

$193K/yr - $224K/yr

8+ years exp

The Coca-Cola Company is seeking a Senior Director I, Creative Operations to lead the vision, integration, and scaling of creative technology solutions for their marketing efforts. This role involves managing a high-performing team, driving technology adoption, and ensuring the delivery of creative assets that enhance brand equity and business outcomes.

Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing

Comp. & Benefits

No H1B

Responsibilities

Build, inspire, and manage a team of Creative Technologists & Content Activation Technologist (trainers and generators) responsible for both creative style ID training (developing and maintaining brand/market-specific creative guidelines in GenAI tools) and creative generation (producing and/or adapting content at scale for all platforms, including media, print, packaging, and digital shelf)

Champion the rollout and user adoption of Adobe Fizzion and other creative technology platforms (including Adobe Firefly, GenStudio, and emerging GenAI tools) across the NAOU marketing ecosystem

Orchestrate the use of AI and GenAI tools for both anthemic (long-term, high-impact) and deaveraged (real-time, market-specific) creative needs—enabling rapid adaptation, personalization, and cost-effective content production

Oversee the development, training, and continuous improvement of creative style IDs—ensuring GenAI tools are trained to deliver on global and local brand guidelines, campaign needs, and customer/bottler requirements

Lead the team in generating, adapting, and optimizing creative assets using GenAI and automation—delivering fit-for-platform, real-time content that drives brand equity and business outcomes

Lead the team in adapting and optimizing creative assets using creative technology and automation—delivering fit-for-platform, real-time content that drives brand equity and business outcomes. Oversee content adaptations across customer, bottler, and regional needs, ensuring playbook delivery and consistency at scale

Partner with Creative, Brand, CHX, Data, MarTech/Operations, and Commercial teams to translate strategy into dynamic, tech-enabled creative execution. Implement quality control and governance mechanisms to ensure brand integrity and compliance across all generated content

Serve as a change leader for creative technology, building future-ready capabilities, driving AI literacy, and fostering a culture of innovation, experimentation, and continuous improvement

Qualification

Adobe Creative CloudGenerative AICreative OperationsDigital InnovationContent Supply ChainPeople LeadershipAgency CollaborationCreative DevelopmentTechnical InnovationCross-Functional Leadership