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Confidential · 2 days ago

Director of Marketing & Strategic Growth

Nashville Metro

Full-time

Onsite

Director/Executive

8+ years exp

Confidential company is seeking a Director of Marketing & Strategic Growth to drive revenue growth and market expansion across various operations. The role involves leading demand generation, brand positioning, and strategic initiatives to enhance inbound volume and build insurance-driven referrals.

Marketing & Advertising

Responsibilities

Develop and execute a comprehensive growth strategy aligned with corporate objectives and revenue targets across mitigation, restoration, construction, and home services

Identify and launch new markets, territories, and service offerings to support organic and acquisitive growth

Partner with leadership on long-term strategic planning, market trends, M&A integration, and brand scaling

Own all lead-generation strategies including local SEO, PPC, LSA, referral programs, reputation management, and emergency-response marketing

Drive consistent inbound volume for both insurance-based and direct-to-consumer jobs

Optimize marketing funnels to increase conversion speed and win rate, particularly for time-sensitive loss events

Partner closely with sales and operations to support pipeline growth, customer acquisition, retention, and lifetime value

Establish and track KPIs, dashboards, and ROI metrics to measure marketing and growth effectiveness

Continuously optimize campaigns and strategies based on data, insights, and performance analysis

Work with Sales and Business Development to build and scale referral ecosystems with insurance agents, adjusters, property managers, plumbers, HVAC providers, and commercial partners

Develop marketing and enablement programs that support business development and sales teams

Ensure brand credibility and trust within insurance carrier and third-party administrator (TPA) networks

Own brand positioning across all service lines, ensuring trust, urgency, and professionalism

Oversee online reputation management, reviews, testimonials, and local brand presence

Ensure consistent messaging across trucks, uniforms, facilities, digital platforms, and field communications

Establish KPIs tied to call volume, job value, CAC, referral source performance, close rates, and lifetime value

Use data to allocate spend by market, service line, and seasonality

Build dashboards and reporting for executive leadership and field operators

Manage agency partners, media vendors, and technology platforms

Work closely with sales, operations, finance, and field leadership to align marketing with capacity, response time, and profitability

Own the marketing and growth budget with a focus on ROI, scalability, and margin impact

Evaluate and implement tools including CRM, call tracking, marketing automation, and attribution platforms

Qualification

Marketing strategyRevenue growth leadershipLocal market expertiseData-driven optimizationReferral-based marketingMulti-location marketingExecutive communicationOperational awarenessCross-functional leadershipTeam leadership