The Coca-Cola Company · 13 hours ago
Director, Trade Strategy & Execution
The Coca-Cola Company is a leading beverage company seeking a Director of Trade Strategy and Execution. This role is responsible for developing and managing trade strategies for the Juice and Warehouse Route-to-Market businesses in North America, driving trade performance, and collaborating with various teams to maximize enterprise value.
Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing
Responsibilities
Develop and execute headquarter trade strategies aligned with the RGM framework
Translate OBPPC and TPO strategies into market-ready trade plans
Establish guardrails for consistency, efficiency, and compliance
Collaborate with Field Pricing Execution to ensure alignment, accurate forecasting, and performance tracking
Align brand and customer portfolio strategies for assigned categories
Deliver trade funding targets and volume projections to achieve revenue, profit, and share goals
Partner with Commercial Strategy & Operations to manage category funding and AMPS (Availability, Merchandising, Pricing, Shelf) plans
Lead monthly performance reviews, tracking volume and trade metrics using tools such as Transformer/TPM
Oversee deployment and results of trade and non-merchandising investments
Partner with Finance to manage month- and year-end performance routines
Lead training on trade policies, market coherency, and merchandising standards
Collaborate with customer teams to close performance gaps and identify growth opportunities
Champion advanced tools (e.g., Power BI, Transformer/TPM) to enhance decision-making and collaboration
Analyze trade investments to optimize in-market strategies and profitability
Ensure alignment with AMPS, OBPPC, and broader profit objectives
Serve as subject matter expert on trade performance across assigned brands
Qualification
Required
Bachelor's degree in Business, Marketing, Finance, Economics, or related field; MBA preferred
7+ years in CPG trade management, RGM, FP&A, or customer management
Proficiency in trade systems/tools (Transformer/TPM, CAS, Power BI) and syndicated data sources (Nielsen, Matrix)
Strong knowledge of pricing, promotions, and trade strategy best practices
Highly analytical, organized, and collaborative with experience managing complex forecasts and trade scenarios
Ability to excel in fast-paced, multi-priority environments
Preferred
MBA preferred
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Company
The Coca-Cola Company
The Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke.
Funding
Current Stage
Public CompanyTotal Funding
unknown1919-09-05IPO
Leadership Team
Recent News
2026-01-16
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