Hyperproof · 21 hours ago
Global Demand Generation Manager
United States
Full-time
Remote
Senior Level
$130K/yr - $160K/yr
6+ years expHyperproof is a company focused on risk and compliance management, and they are seeking a Global Demand Generation Manager to drive a predictable, high-quality pipeline for their Commercial segment. This role involves owning the strategy and execution of demand programs across acquisition and lifecycle, partnering closely with Sales, Product, and Revenue Operations to align efforts with business priorities.
Cloud ComputingComplianceCyber SecurityEnterprise SoftwareRisk ManagementSaaSSoftware
Responsibilities
Own the Commercial demand motion end to end, from acquisition through expansion readiness
Drive inbound and outbound demand programs that generate Sales-accepted pipeline with strong conversion quality
Ensure Commercial programs are clearly differentiated from Enterprise motions, prioritizing velocity, efficiency, and scale
Own high-impact Commercial 'micro-moments' designed to create executive connection and accelerate pipeline
Partner with Sales to design and execute small, curated field experiences (e.g., executive dinners, roundtables, private gatherings)
Plan and execute demand programs across core channels including Paid (SEM, LinkedIn, Retargeting), Owned (Email, Web, Nurture), SEO/GEO/AIO, CRO (Conversion Rate Optimization)
Make recommendations on where to invest, test and optimize programs for efficiency and predictability
Design and run lifecycle programs that support new lead nurturing and activation, product education and adoption, expansion and cross-sell readiness in partnership with Customer Marketing
Use behavioral and firmographic signals to trigger the right message at the right time
Balance always-on lifecycle needs with near-term pipeline impact
Analyze performance data across channels and lifecycle stages to identify what is working and what is not
Move beyond reporting to deliver clear insights and recommendations
Prioritize work based on impact, lift, and alignment to Commercial goals. (You’ll own a pipeline goal!)
Partner with RevOps to ensure clean tracking, attribution, and funnel visibility
Qualification
Required
Minimum of 6+ years of experience in B2B SaaS demand generation or growth marketing
Hands-on experience managing and optimizing multiple demand channels
Proven lifecycle marketing experience, including nurture, activation, and expansion signals
Strong analytical mindset with the ability to turn data into action
Comfort operating in a fast-changing, resource-constrained environment
Clear communicator who can influence priorities across teams
Preferred
Experience in security or compliance is a plus, but not required
Benefits
Annual compensation reviews + equity
Unlimited PTO: strongly encouraged to unplug and recharge
Health: coverage for medical, dental, and vision - employee and dependents
401K, which vests immediately, complete with a 4% company match
12 weeks of Parental leave and 1 year free diapers and wipes with Honest
Annual company in-person events and quarterly in-person connects
$500 home office stipend - at the time of hire. Any additional home office needs are requested as needed.
$100 quarterly paid wellness stipend
Pet insurance discount
Slack channel notifications turn off after 5 pm based on your time zone
Two Hypercharge weeks of rest where we close company-wide (July & Dec)
Company
Hyperproof
Hyperproof is a cloud-based compliance operations software that collects evidence automatically and manages a compliance program.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$62.28MKey Investors
Riverwood CapitalToba Capital
2023-08-30Private Equity· $40M
2021-10-20Series A· $16.5M
2021-01-01Series Unknown
Leadership Team
Craig Unger
Founder and CEO
P
Peter Chase
Chief Operating Officer
Recent News
2025-11-27
Company data provided by crunchbase