Halstead Media · 11 hours ago
Squarespace Website Designer (freelancer)
HALSTEAD MEDIA GROUP LLC is a growing company in the landscape and outdoor living industry, seeking a Squarespace Website Designer. The role involves creating unique designs for various clients, managing multiple projects, and delivering high-quality website updates while collaborating with internal project managers.
AdvertisingSEOWeb Design
Responsibilities
You’ll be working on website designs and updates for various clients, you will be continuously provided space and opportunities to learn new ideas and push your creativity forward
Rather than one focusing on only one brand with one message, you will be tasked with jumping between different projects, different clients, and different goals—discovering new skills along the way
You will be charged with creating a cohesive, powerful, brand across multiple platforms and mediums
You will work on each project all the way through, from strategy to delivery. This allows for ownership, creative control, and a recurring sense of accomplishment
Plan website design strategy in close partnership with Project & SEO Managers
Detail out page designs; plan navigation/architecture; curate client-provided images; plan user experience; identify best ways to organize client’s services/products
Design websites (usually on Squarespace) using industry standard graphic design principles
Then push design concepts outside of what’s expected; discover new ways of using existing website design platform features combined with customizations; use graphic design software (Adobe Suite and Canva) to create backgrounds, images; edit videos for banners and other website placements; pay attention to the details like buttons, links, and the small stuff; surprise yourself and our clients with designs that are on-brand and emotion-provoking
Eventually, support social media managers with social-first short-form videos that are unique to the client’s brand and messaging
Update websites based on scope requirements, aligned to the overall website theme
This isn’t a client facing role, you will be working with internal project managers who will liaison with you and the clients on sharing needs and feedback, along with timelines
This role is for those that can handle constructive criticism gracefully and not take feedback personally
When given feedback you disagree with, we will look to you to offer rebuttals and stand your ground, however it's a client-first environment, so sometimes we lose a battle or two
This means identifying ways to make sure you feel amazing and proud of every piece of design you submit
Manage a busy, fast-paced deliverable schedule, delivering high-quality, on-scope creative, on time
Use slack and zoom to chat with internal team members, and asana to manage projects and tasks, meeting deadlines and responding quickly (within reason)
A willingness and desire to learn new things
We serve a very specific client niche, and you will be expected to dive into that industry, understanding how the purchases make decisions in a digital environment, research and understand high-performing creative in that exact industry, and understand the services our clients provide their customers, so that you can produce creative that delivers and connects with the target persona
Be incredibly detail-oriented
We believe the details in a piece of creative make the difference between good and great
We are looking for someone who is naturally detail-focused
You notice and care about the small stuff
But you also know that there is not endless time to notice those details, so a balance of speed and quality is essential
Qualification
Required
Advanced knowledge of Adobe Suite and Canva
Actual client experience design websites on Squarespace (necessary) and Wix (nice to have). You must know the Squarespace platform inside-out
Knowledge of HTML, CSS, basic JavaScript, and the custom code features on Squarespace
Proactively researching, be inspired by, and implementing design trends
Track record of producing designs that meet basic design principles (eg consideration white space, margins, font combinations, design grids, etc)
Understanding the scale of differing creative tasks, and allocating time accordingly is an essential skill