Director, Events & Brand Activation jobs in United States
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24 Seven Talent · 6 days ago

Director, Events & Brand Activation

24 Seven Talent is seeking a Director of Events & Brand Activation to lead their events strategy with a focus on trade shows and corporate events. The role involves developing event strategies, managing budgets, analyzing data, and collaborating with various teams to enhance brand visibility and engagement.

Human ResourcesRecruiting

Responsibilities

Develop, lead, and implement an events strategy
Partner with senior-level leaders to identify KPI’s to measure event success, provide event leads and continually improve event ROI
Analyze event data and provide reports to senior leaders using insights to improve future event planning and execution
Manage event budgets for cost efficiency, establish processes to define objectives and analyze needs, create performance scorecards to assess impact, and implement standardized operating procedures and policies for events
Stay current with industry trends, emerging technologies, and best practices in events and experiential marketing, and incorporate them into our event strategies and tactics
Partner with Creative Services to develop event assets that elevate brand awareness and distinguish us from competitors by overseeing the production and visual design of materials— including booth displays and components, brochures, websites, email campaigns, and social media
Collaborate with the marketing and communications team to create integrated event campaign materials to target audiences, increasing event visibility and engagement
Foster relationships with key industry partners and vendors

Qualification

CMP certificationCorporate event planningLeadership experienceEvent management softwareMicrosoft programsB2B enterprise experienceProject management softwareCRM softwareHighly organizedDetail-oriented

Required

15+ years of experience in corporate event planning and execution, with a track record of delivering successful events and experiences that drive business results
Proven leadership experience, with a track record of managing and developing high-performing teams
Experience working in a B2B enterprise environment, with a deep understanding of the complex sales cycle and buying process
Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
Proficient in event management software and relevant tools
Proficient in Microsoft programs including Excel, PowerPoint, Word, SharePoint and Teams
Ability to travel (<25%) and flexibility to work evenings and weekends as needed

Preferred

CMP or CTSM certification preferred
Knowledge of Monday.com is a plus (or similar project management software such as Asana or Slack)
Experience with customer relationship management (CRM) software a plus (Salesforce)

Company

24 Seven Talent

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24 Seven partners with companies to get marketing, creative, and digital work done by providing the right talent, innovation, and insights.

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
Morgan Stanley Asia
2016-10-06Private Equity

Leadership Team

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Celeste Gudas
Chairwoman, Founder
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Company data provided by crunchbase