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Halstead Media · 2 days ago

Paid Media Manager

United States

Full-time

Remote

Mid Level

$52K/yr - $68K/yr

Halstead Media Group is a fast-growing company that helps landscape and outdoor living companies fuel growth through specialized marketing systems. The Paid Media Manager will own performance across Meta and Google Ads, managing campaigns to drive lead generation while collaborating with creative and client-facing teams.

AdvertisingSEOWeb Design

Responsibilities

Own lead generation performance for clients across Meta (Facebook/Instagram) and/or Google Ads (search and beyond as applicable)

Set up and launch campaigns (cold, retargeting, events, video, etc.) with clear structure, targeting, and tracking

Use KPIs like leads/conversions as the main measure of success, supported by metrics like CTR, quality score, and cost efficiency

Identify performance issues early, diagnose root causes, and build a clear plan to recover results—without waiting for someone to ask

Stay current on platform changes and apply updates thoughtfully to improve outcomes

High possibility of also working on Microsoft Ads, Linkedin Ads, and other paid media platforms

Monitor and optimize active campaigns regularly: audiences, creative, copy, bidding, and campaign type selection

Manage budgets responsibly—avoiding chronic under- or overspend while keeping momentum strong

Write compelling, relevant ad copy that matches the service, audience, and intent (and is clean, accurate, and typo-free)

Build ad creatives in Canva, and partner with designers when higher-level creative is needed

Document key changes, learnings, and repeatable wins inside the company’s training/process platform

Collaborate with project managers, leadership, and creative teams to align campaigns to strategy and timelines

Provide clear recommendations that improve conversion—such as landing page updates , offer clarity, tracking improvements, and funnel fixes

Support reporting and updates by translating performance data into what matters: what happened, why it happened, and what you’re doing next

Participate in Zoom sessions for collaboration, training, workshops, and troubleshooting—especially around tracking forms/calls

To broaden your marketing skillset—and help the team during coverage— you may also contribute to initiatives like: Supporting reputation management updates, Competitor research, Call tracking setup support, Internal projects that improve client satisfaction and processes, Learning/supporting SEO depending on interest and strengths

Qualification

Meta AdsGoogle AdsConversion TrackingLanding Page OptimizationBudget ManagementCreative StrategyPerformance AnalysisWritten CommunicationCross-Functional Collaboration