Lilo Social · 4 months ago
Senior Creative Strategist
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $100K/yr
5+ years expLilo Social is a leading creative agency focused on driving growth for ambitious DTC brands. They are seeking a Senior Creative Strategist to own and lead creative strategy for a high-impact client portfolio, ensuring measurable growth through innovative creative frameworks and data-driven decision making.
AdvertisingE-CommerceInternet
Responsibilities
Lead Creative Strategy: Own creative strategy and execution for high-impact client portfolio with average monthly ad spends of $50K-$300K per client
Drive Performance: Develop and execute creative strategies that consistently achieve ROAS goals and exceed client growth targets
Brand Research & Market Intelligence: Execute deep research and data mining to understand value propositions, customer reviews, and market opportunities that translate into high-converting creative
Creative Testing & Optimization: Develop and manage testing roadmaps with structured creative testing processes that identify winning concepts with 85%+ accuracy
Creative Innovation: Design creative testing frameworks that identify winning concepts across Meta & TikTok
Creative Brief Development: Create detailed creative briefs for internal design teams to execute performance-driven creative for paid social advertising across Meta & TikTok
Team Leadership: Mentor and collaborate with other creative strategists while identifying performance gaps and opportunities across client accounts that you apply to optimize your own portfolio
Client Leadership: Present strategic creative roadmaps and performance insights to C-suite executives
Competitive Intelligence: Lead creative research initiatives across a myriad of DTC verticals, identifying trends and opportunities
Creative Systems: Build scalable creative production workflows that maintain brand consistency while achieving on-target CPAs
UGC Content Production: Build comprehensive shot lists and creative decks for UGC content shoots that drive authentic, high-converting assets
Direct Response Copywriting: Develop high-impact ad copy for headlines and in-ad text that captures attention and drives immediate action
Conversion Optimization: Work on landing page optimization to improve conversion rates and maximize campaign ROI
Performance Analysis: Track performance metrics and key KPIs of each creative to understand what is working, iterate on winning concepts, and report actionable insights back to internal and external parties
Team Development: Lead team training and SOP development to scale creative operations while maintaining quality and consistency standards
Qualification
Required
5+ years creative strategy experience for accounts spending $50,000+ monthly on paid social advertising
Expert-level Meta creative strategy with documented success in ideation, testing, and scaling winning concepts
Experience leading design and video editing teams from strategic brief development through final creative execution and approval
Data-driven decision-making abilities to interpret performance metrics and optimize creative strategy based on results
Meticulous attention to detail in brief creation and client approval processes that prevent costly revisions
Deep understanding of the customer journey and how strategic storytelling drives conversions at each stage of the funnel
Expert direct response copywriting skills that strengthen brand narratives and enhance creative performance
Proficiency with Facebook Ads Manager, Shopify, Google Analytics, Figma, Motion, project management tools (Slack/Asana/Notion), and Foreplay
Client-facing presentation experience communicating creative strategy and performance insights to executives
Advanced proficiency with AI tools (Claude, ChatGPT) for creative ideation and strategic optimization
Company
Lilo Social
A Full-Funnel eCommerce Growth Agency
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Bobby Palmieri
CEO
Company data provided by crunchbase