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PDS Health · 3 hours ago

Mgr, Digital Marketing Email

Irvine, CA

Full-time

Onsite

Mid, Senior Level

$130K/yr - $168K/yr

5+ years exp

PDS Health is seeking a Manager for Digital Marketing Email to enhance their email marketing and SMS strategies. The role involves leading a team to optimize campaigns, integrate marketing initiatives, and collaborate with various stakeholders to drive brand awareness and customer engagement.

DentalFitnessHealth CareWellness

Responsibilities

Collaborate and execute marketing strategies provided by Brand Strategy team and Stakeholders

Direct & develop scalable, personalized, automated marketing campaigns using Salesforce Marketing Cloud (SFMC), leveraging email, landing pages, SMS and segments in Salesforce Data Cloud

Manage lead capture process and landing pages to support lead and demand generation programs, to successfully reach new customers and expand revenue growth within existing customer base

Serve as an internal subject matter expert on SFMC; be the lead administrator of campaigns / marketing journeys, working hands-on within SFMC

Partner with IT, Salesforce, Business Intelligence (BI), and other internal/external resources to identify methods of collecting or leveraging customer data, develop campaigns/journeys that are seamlessly integrated with the product experience(s)

Managing marketing automation, segmentation and workflows; updating and managing mailing and subscriber lists as well as ensuring compliance with CANSPAM & TCPA requirements

Manage the prospect and customer database by creating targeted lists and segments and maintain list health

Create meaningful database segmentation so we can tailor campaign and program messages for target audiences across specific market segments

Responsible for system/data integration (i.e. Salesforce HealthCloud, Salesforce Data Cloud, EDW, etc.) to improve marketing automations and ensure their successful implementation with marketing technologies and data sources

Collaborate with Stakeholders, Digital Marketing, BI and Digital Analytics to continuously analyze, personalize, and A/B test marketing campaigns

Collaborate and mentor email marketing team members on integrated, cross-channel campaigns

Manage, collect and report digital marketing KPIs; present business updates, including analytics/KPIs, budgets and forecasting

Responsible for email and automation Quality Assurance from design rendering to email functionality and proper data segmentation

Deliver ongoing review of best-in-class marketing automation approaches, present trend reports, benchmark historical and industry best in class results; Stay current on emerging technologies

Qualification

Salesforce Marketing CloudMarketing AutomationHTML & CSSSQLEmail Best PracticesAnalytical SkillsCustomer ServiceLeadershipProject Management

Required

3-5 years of experience administering marketing automation solutions in Salesforce Marketing Cloud

BA/BS Degree in Marketing, Communications or related field. In lieu of degree 5+ years of experience is required or the equivalent combination of education and experience

Minimum 2-4 years of management experience

Salesforce Marketing Certifications (Administrator, Specialist, Developer and/or Consultant)

Strong experience with HTML & CSS for email and landing page production

Experience in Marketing Automation Execution Strategy for both B2B and B2C clients

Proficiency with SQL queries

Experience analyzing and reporting on data and translating analytics, consumer research and financial analysis into effective marketing strategies

Strong knowledge of email best practices and CAN-SPAM & TCPA

Experience managing relationships with outside vendors and consultants

Preferred

Experience in a healthcare, clinical, or dental environment

6+ years of experience administering marketing automation solutions in Salesforce Marketing Cloud

Salesforce DataCloud Certification a plus

Benefits

Medical, dental, and vision insurance

Paid time off

Tuition Reimbursement

401K

Paid time to volunteer in your local community

Company

PDS Health

Glassdoor3.2

Founded in 1994, PDS Health is a leading healthcare support organization that partners with dental and medical providers across the U.S., providing comprehensive business services that enable clinicians to focus on high-quality patient care.

Founded in 1994

Irvine, California, USA

10001+ employees