The Sage Group · 1 day ago
Interim Demand Marketer
United States
Contract
Remote
Senior Level
$75/hr - $80/hr
6+ years expThe Sage Group is a leading provider of cloud-based technology for the alternative investment industry, and they are seeking a Demand Generation Manager with deep experience in enterprise B2B demand generation. This role focuses on evolving the demand generation marketing program by building integrated campaigns and establishing measurement and tracking systems.
AdvertisingConsultingHuman ResourcesMarketing
Responsibilities
Own the end-to-end campaign lifecycle, including strategy, planning, execution, and optimization
Design and launch integrated marketing campaigns that replace one-off tactics
Build quarterly and annual campaign plans tightly aligned to business goals and revenue priorities
Establish campaign planning frameworks, operating cadence, process, and governance
Coordinate targeted inbound and outbound programs across channels (email, paid, content, events, sales plays)
Collaborate closely with Account Executives on account-specific motions and campaign execution
Stand up campaign tracking and measurement from the ground up
Define campaign KPIs, success metrics, and reporting cadence
Specify required data and telemetry, partnering closely with a marketing operations contractor or future hire
Diagnose funnel performance and use data to guide iteration, experimentation, and prioritization
Operate effectively amid evolving data pipelines and imperfect infrastructure
Balance speed and rigor—iterating quickly while building scalable foundations
Support enablement through documentation, playbooks, and repeatable best practices
Qualification
Required
6–10+ years of experience in B2B, enterprise, sales-led demand generation
Strong background in integrated marketing campaigns
Proven ability to build, diagnose, and optimize funnels, with ownership of reporting and performance insights
Experience building targeted demand generation programs for a focused set of priority accounts
Demonstrated ability to operate at both 30,000 ft (strategy) and 3 ft (hands-on execution)
Comfort working in a startup or build-phase environment where process, tooling, and infrastructure are still being established
Solid understanding of required platforms and systems (e.g., marketing automation, CRM, ABM tools, analytics); relevant certifications are a plus
Analytical, data-driven mindset with a bias toward action and experimentation
Preferred
Experience in fintech, enterprise SaaS, or complex B2B verticals
Familiarity with alternative investments, private capital markets, or fund administrators
Prior experience building demand generation foundations in early-to-mid stage companies
Company
The Sage Group
The Sage Group, a 24 Seven company, is a leading talent solutions firm with a fine-tuned approach in the marketing, technology, and business operations space.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Aimee Moyer
Partner Marketing at Google
Andrew Rieger
Partner Marketing Manager at Google Cloud
Company data provided by crunchbase