The Coca-Cola Company · 1 week ago
Sr Director I, Brand Management CCTM
Atlanta, GA
Full-time
Onsite
Director/Executive
$193K/yr - $224K/yr
8+ years expThe Coca-Cola Company is a global beverage leader focused on refreshing the world and making a positive impact. They are seeking a Sr Director I, Brand Management to lead the strategic growth agenda for a global brand in North America, focusing on brand positioning, equity, and driving consumer relevance.
Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing
No H1B
Responsibilities
Leads Development of annual business plans and multi-year brand growth strategies inclusive of shaping the 5-year rolling innovation pipeline
Owns the brand bundle flywheel across product, package, and value proposition driving commercialization of brand positioning, consumer communications/messaging and shopper marketing to deliver brand objectives
Lead brand positioning, equity-building initiatives, and resource allocation decisions
Partners with internal (e.g. Innovation Team, R&D, Supply Chain, Commercial, Retail) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand objectives
Leverage AI-powered foresights and predictive analytics to inform decisions and accelerate speed to market
Track and report performance metrics, ensuring delivery against volume, revenue, and share objectives
Provides direct reports with leadership, direction, prioritization and coaching to achieve work objectives, improve performance and skills and achieve career goals. Champion AI literacy, MarTech adoption, and agile ways of working
Qualification
Required
8+ years of progressive marketing leadership in CPG or beverage industry
Proven success in brand management, innovation, and portfolio strategy
Strong understanding of the system, RGM, and commercial integration. FSOP understanding is a plus
Experience with MarTech & AI tools, and data-driven marketing & selling
Bachelor's degree required
Preferred
MBA preferred
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position.
Company
The Coca-Cola Company
The Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1919-09-05IPO
Leadership Team
Henrique Braun
Chief Operating Officer
Jennifer Henry
Senior Vice President, Strategy and Corporate Development
Recent News
2026-01-16
Company data provided by crunchbase