Foot Locker ยท 1 day ago
Sr. Manager, Social Media (Hybrid)
St. Petersburg, FL
Full-time
Hybrid
Mid, Senior Level
$105K/yr - $115K/yr
4+ years expFoot Locker is a leading athletic footwear and apparel retailer, and they are seeking a Senior Manager of Social Media to lead the vision and strategy for their Champs Sports brand. This role involves overseeing social media strategy, content, and engagement to strengthen brand equity and deepen consumer connections across various platforms.
ApparelFashionRetailSports
Responsibilities
Lead the Champs Sports social strategy and execution in alignment with key priorities, ensuring high-shareability and premium brand voice across owned and paid social channels
Support the development and execution of key brand events and tentpole brand campaigns, representing the brand on-site for real-time coverage and impactful engagement
Drive platform strategy, content briefs, publishing cadence and engagement plans to deliver best-in-class storytelling on the right platform at the right time
Direct social creative development, including briefs, asset requests, and content production
Encourage hands-on social production where capability exists, leveraging the in-office studio, local stores, and key sport-culture moments to develop compelling content in alignment with key brand priorities
Oversee influencer and creator partner relationships, and proactively explore new opportunities in alignment with social trends
Own responsibility of the social budget and legal compliance
Support the development of the broader social team and associated responsibilities, fostering creativity, collaboration, and performance excellence
Monitor social performance, delivering actionable insights and recommendations to optimize strategy and ROI
Leverage research to inform social strategies and identify whitespace opportunities, analyzing consumer insights, market trends, and competitive landscape to continuously drive innovation forward
Ability and willingness to travel for brand activations, some nights and weekends required
Qualification
Required
Bachelors degree; marketing or related field preferred
Minimum of 4 years experience in social media, preferably in sport culture or retail entertainment
Minimum of 2 years experience as a people manager
Strong knowledge of social content editing platforms like Slate, CapCut or similar
Strong Knowledge of Microsoft Office (PowerPoint, Excel, Word, Teams)
Comfortability with AirTable briefs and workflow
Fluency in Adobe Photoshop preferred
Passionate about sports, sport culture, sneakers and/or the retail industry
Deep understanding of social platforms, consumer behavior, and cultural trends
Proven ability to develop and execute highly shareable made-for-social content
Excellent communication and collaboration skills with experience working across brand, creative and agency teams in a fast-paced environment
Strong creative acumen with ability to translate brand vision into compelling social content
Strong project management skills with the ability to manage multiple initiatives and deadlines
Benefits
Employee Discount
Paid Time Off
Medical | Dental | Vision Coverage
401(k) | Roth 401(k)
Life Insurance
Flexible Spending Account
Opportunities for Advancement
Tuition Reimbursement for Qualified Courses
Strong Company Culture
Employee Resource Groups
Company
Foot Locker
Foot Locker is a retailer of athletic footwear and apparel.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2025-05-14Acquired
1978-01-13IPO
Leadership Team
Mary Dillon
CEO
Matthew Barnes
President, Foot Locker International
Recent News
2026-01-05
2025-12-19
Company data provided by crunchbase