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MASS MoCA · 4 hours ago

Senior Manager of Marketing Operations (Full-time, Onsite)

North Adams,MA,US

Full-time

Onsite

Mid, Senior Level

$68K/yr - $78K/yr

5+ years exp

MASS MoCA is a vibrant non-collecting art museum embarking on a period of growth and storytelling. They are seeking a Senior Manager of Marketing Operations to lead the Communications and Content department, optimizing workflows and collaborating with various teams to enhance visitor engagement and marketing strategies.

Museums & Institutions

Responsibilities

Work closely with the Director of Communications and Content to develop, implement and manage workflow protocols for the department that balance needs across artistic programming, fundraising, campus planning and visitor services

Manages and directs the day-to-day work and performance of the Communications Coordinators, exercising independent judgment and authority in personnel and operational matters. This position is responsible for effectively making decisions regarding hiring, promotion, discipline, discharge, performance evaluation, scheduling, workload assignments, mentoring, and corrective action. The role ensures consistent implementation and enforcement of institutional policies, procedures, and operational standards, and acts in the interest of the employer when addressing personnel, compliance, and performance issues. Provide project management and creative asset collection support for institutional initiatives and large-scale marketing campaigns such as season announcements, exhibitions, festivals and signature events

Optimize the department’s use of project management and communications tools

Develop, manage and share marketing campaign reporting against goals and ROI including Google Analytics, email and social media analytics, and other available data

Collaborate with the Advancement team on CRM / donor management system and its data, manage marketing list segmentation and scoring for targeted messaging to improve engagement and conversion rates

Collaborate with Visitor Experience team to standardize audience benchmark goals and attendance reporting for sr leadership, advancement and other reporting needs

Serve on inter-departmental task forces including Tessitura, civic engagement, visitor surveys and others as needed

Develop and provide status reports and updates to leadership

Provide strategic oversight of the museum’s digital ecosystem, with primary responsibility for the website

Manage the museum’s website including content strategy, new projects and regular updates, Google Analytics dashboard and reporting, SEO and vendor management (developers)

Work closely with the Director of Communications and Content and IT team to design the strategy and development of a new website

Manage website design templates and style guides, liaise with in-house graphic designers for images and web design needs

Liaise with web development team and IT department in support of significant web design needs, performance, laws and regulations, and security issues

Monitor content of the full website for UX, including testing links and maintaining list for updates or improvements

Maintain alignment of website, digital systems and apps with the organization's brand, strategy and standards

Qualification

Marketing OperationsProject ManagementTeam LeadershipGoogle AnalyticsTessitura CRMHTML/CSSCustomer ServiceWriting SkillsInterpersonal SkillsCollaboration

Required

Bachelor's degree preferred or equivalent work experience

Minimum of 5 years of frontline marketing and project management experience in a fast-paced nonprofit environment

Minimum of 3 years in a supervisory or team leadership role, with experience in performance management, scheduling, and mentoring creative staff

Excellent writing, verbal, and interpersonal skills; personable and approachable

Experience with HTML, CSS, and WordPress with the ability to pull reports from Google Analytics and other digital reporting tools

Proven track record of building, leading, and motivating high-performing teams

Deep familiarity with Tessitura or equivalent CRM systems

Strong project-management skills, with an ability to prioritize competing deadlines

Ability to successfully communicate with a wide range of internal constituents including senior management, program staff, finance staff, and volunteers

Ability to work both collaboratively and independently

Commitment to the highest standards of customer service and professionalism

Demonstrated leadership or supervisory experience, including managing staff or volunteers, preferred

Basic understanding of security best practices and ability to maintain compliance with web standards (such as accessibility) as directed by senior team members

Comfortable working a flexible schedule, including some weekend, holiday, and evening events

Ability to travel occasionally for events and industry meetings

This position is based on site at MASS MoCA's North Adams campus; regular in-person attendance is required