Cella · 1 week ago
Marketing Manager
Grand Rapids, MI
Full-time
Onsite
Mid, Senior Level
$80K/yr - $100K/yr
7+ years expCella is seeking an experienced Marketing Manager to join their team in Grand Rapids. In this role, you will lead integrated marketing and communication strategies to drive brand awareness and sales growth across North America.
Content MarketingDigital MarketingInformation Technology
Hiring Manager
Kara Falzone
Responsibilities
Communications & Content
Social Media: Lead NA channels by planning, scheduling, and publishing multi-format content and driving community engagement
Localization: Update regional websites to ensure tone and messaging reflect brand values while remaining market-appropriate
Campaign Strategy & Collaboration
Targeted Campaigns: Execute marketing initiatives tied to industry trends, product innovation, and cultural/sporting moments
Influencer & CSR: Research and activate local collaborations with influencers, academia, and corporate social responsibility programs
Product Launches & OEM Support
Launch Execution: Manage regional product launches, including PR, sales toolkits, photography, and segment-specific messaging
Sales Enablement: Support training for Direct and Independent Reps and lead messaging for OEM "graded-in" programs
Events & Experiences
Industry Events: Coordinate local trade shows, networking events, and customer-facing experiences
HQ Alignment: Spearhead annual trade shows in collaboration with the global HQ marketing team
Digital & Performance Marketing
Direct Outreach: Develop e-blasts and newsletters aligned with sales objectives and customer journey touchpoints
Optimization: Analyze website performance and regional search trends in partnership with the UK team to optimize content and product features
Qualification
Required
A seasoned marketing professional with over 7 years of experience in B2B regional marketing
Possess a sophisticated understanding of North American market channels
A track record of translating global brand vision into local success
A multi-skilled lead proficient in digital marketing platforms, content creation, and large-scale event coordination
Combine a detail-oriented approach with the self-motivation required to initiate and manage comprehensive communications efforts across North America
A highly collaborative strategist who thrives in fast-paced, entrepreneurial environments
Excel at managing cross-functional teams and external partners while maintaining a sharp focus on budget compliance and strategic alignment
Benefits
Medical
Prescription
Dental
Vision
AD&D
Life insurance offerings
Short-term disability
401K plan
Company
Cella
Cella is a leading Creative Staffing And Consulting Agency.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-09-30Acquired
Leadership Team
Rob Williams
Vice President of Sales
Recent News
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