CHRISTUS Health · 1 week ago
Regional Director Strategic Marketing - Marketing
Irving, TX
Full-time
Onsite
Director/Executive
10+ years expCHRISTUS Health is a leading health system focused on improving the health and well-being of the communities it serves. The Regional Director of Strategic Marketing is responsible for overseeing marketing activities across various ministries, developing effective marketing plans, and leading a team to enhance brand reputation and achieve strategic growth.
Hospital & Health Care
Responsibilities
Meets expectations of the applicable OneCHRISTUS Competencies: Leader of Self, Leader of Others, or Leader of Leaders
Regional leaders are responsible for effectively collaborating with local leadership teams to meet accountability measures including, but not limited to, labor productivity standards, quality metrics, associate engagement, and retention efforts, as well as service level agreements to the consumer
Work with system marketing and strategy resources, regional CHRISTUS leaders, and the senior vice president of group operations to create and implement effective marketing plans that achieve ministry goals, including increasing or maintaining the value of the brand, increasing patient volume, growing appropriate service lines and improving the health and wellbeing of those we serve
Work with all functions of marketing to creatively incorporate all available and appropriate tools and resources, including strategic marketing plans, advertising, publications, special events, digital and corporate identity, and branding into an organized, articulate, and multi-faceted program
Leads a team of marketing specialists to develop marketing plans, and implement tactics in support of well-defined goals, and measures/reports on performance
Works with the marketing operations team to use customer relationship management (CRM) tactics and marketing automation to drive growth
Creates and implements plans and programs to reach key markets via advertising, direct marketing, electronic media/website, paid digital marketing, collateral materials, and product/service promotions
Monitor market dynamics and competitive landscape to achieve competitive market advantage, and to provide timely and responsive changes to marketing plans, tactics, and messaging as appropriate
Adhere to and help implement CHRISTUS Health’s new brand standards, which direct things like image choice, messaging, and tone, and font and icon selection, to establish and maintain the CHRISTUS brand in the market and consistent with the system brand
Provide strategic direction in the areas of brand management, advertising, and marketing services for all components of the region
Oversee and hold direct reports accountable for achieving determined success metrics and KPIs
Collaborate across departments to achieve plans and fulfill KPIs
Ensure effective control of marketing results, and ensure that achievement of objectives falls within designated budgets
Represent regional CHRISTUS marketing on various internal committees and task forces, as requested
Manage and maintain vendor relationships, as appropriate to responsibilities
Has a proven track record working in a matrixed, collaborative environment with multiple stakeholders
Has demonstrated ability to problem solve and be supportive/innovative in the process of change; strong human relations skills with an ability to handle difficult/sensitive issues with regard to confidentiality
Has Demonstrated success in collaborating with other key leaders, including excellence in customer service and customer satisfaction and the ability to maintain high Associate engagement and satisfaction
Has Demonstrated understanding of financial operations and ability to meet/exceed expectations on an ongoing basis
Able to make effective presentations to various stakeholders including physicians, senior leadership, governance, and external constituents
Highly organized and detail-oriented with excellent project management skills
Has excellent oral and written communication skills including creative approaches to internal and external marketing and communication platforms. Must possess a professional demeanor
Able to effectively engage, manage, and grow a team of direct reports
Able to use a computer for extended periods of time, including word processing, presentation, spreadsheet, and other various programs
Able to work extended hours on occasion, including some weekends and evenings
Able to prioritize work, with little supervision, set priorities, create schedules, and meet deadlines. Must be able to work rapidly, under pressure, and with frequent interruptions
Ability to handle confidential information responsibly
Fulfill other duties assigned
Qualification
Required
Bachelor's degree in communications, public relations, marketing, business, or related field required
10 or more years of progressive leadership experience in marketing, corporate communications, and public/media relations including a solid understanding of digital technology, industry trends, and overall knowledge of the media landscape required
Strategic reasoning skills and a deep understanding of several local health care markets
Ability to work with a variety of key stakeholders to direct and inform marketing campaigns and activities
Ability to monitor market dynamics and the competitive landscape to achieve a competitive advantage
Ability to interface daily with various publics and constituents, including senior leadership at the system and market levels, community and political leaders and regional CHRISTUS board members and Associates
Ability to protect the integrity of confidential corporate information, including strategic plans, financial information, risk management situations, and patient information
Ability to make significant judgment calls in relation to events and materials that represent CHRISTUS positively and consistently
Ability to speak on the ministry's behalf
Ability to effectively collaborate with local leadership teams to meet accountability measures including labor productivity standards, quality metrics, associate engagement, and retention efforts
Ability to create and implement effective marketing plans that achieve ministry goals
Ability to creatively incorporate all available and appropriate tools and resources into an organized, articulate, and multi-faceted program
Ability to lead a team of marketing specialists to develop marketing plans and implement tactics in support of well-defined goals
Ability to use customer relationship management (CRM) tactics and marketing automation to drive growth
Ability to create and implement plans and programs to reach key markets via various marketing channels
Ability to adhere to and help implement CHRISTUS Health's new brand standards
Ability to provide strategic direction in the areas of brand management, advertising, and marketing services
Ability to oversee and hold direct reports accountable for achieving determined success metrics and KPIs
Ability to collaborate across departments to achieve plans and fulfill KPIs
Ability to ensure effective control of marketing results and ensure that achievement of objectives falls within designated budgets
Ability to represent regional CHRISTUS marketing on various internal committees and task forces
Ability to manage and maintain vendor relationships
Proven track record working in a matrixed, collaborative environment with multiple stakeholders
Demonstrated ability to problem solve and be supportive/innovative in the process of change
Strong human relations skills with an ability to handle difficult/sensitive issues with regard to confidentiality
Demonstrated success in collaborating with other key leaders, including excellence in customer service and customer satisfaction
Demonstrated understanding of financial operations and ability to meet/exceed expectations on an ongoing basis
Ability to make effective presentations to various stakeholders including physicians, senior leadership, governance, and external constituents
Highly organized and detail-oriented with excellent project management skills
Excellent oral and written communication skills including creative approaches to internal and external marketing and communication platforms
Ability to effectively engage, manage, and grow a team of direct reports
Ability to use a computer for extended periods of time, including word processing, presentation, spreadsheet, and other various programs
Ability to work extended hours on occasion, including some weekends and evenings
Ability to prioritize work, with little supervision, set priorities, create schedules, and meet deadlines
Ability to work rapidly, under pressure, and with frequent interruptions
Ability to handle confidential information responsibly
Preferred
Master's degree preferred
Healthcare experience highly preferred
Experience at an advertising or public relations agency may be helpful
Familiarity with the CHRISTUS markets preferred
Company
CHRISTUS Health
CHRISTUS Health is a Catholic not-for-profit health care system comprising more than 600 centers, including long-term care facilities, community hospitals, walk-in clinics and health ministries.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Terry Kyle
CEO and CDO The Children's Hospital of San Antonio Foundation & Friends of CHRISTUS Santa Rosa Fnd
Thomas Royer, MD
CEO Emeritus
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